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nnovators

Alan Garratt Invention - Innovation – Income WIPO Forum on Intellectual Property Cardiff 10 th and 11 th September 2008. Invention. nnovators. Innovation. ounselling. dvisory. ervice. cotland. Established 1999 Funded by The Scottish Government Impartial Non-commercial Confidential

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nnovators

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  1. Alan GarrattInvention - Innovation – IncomeWIPO Forum on Intellectual PropertyCardiff10th and 11th September 2008

  2. Invention nnovators Innovation ounselling dvisory ervice cotland

  3. Established 1999 • Funded by The Scottish Government • Impartial • Non-commercial • Confidential • FREE • Not a funding programme • Does NOT do work of Patent Attorneys or other Professionals

  4. What is ICASS? • “Service that facilitates, the protection, development and commercialisation of innovative ideas originating in Scotland” Early stage Intervention One to one

  5. What does ICASS do? Counselling Talking through ideas Asking basic questions Putting ideas in context Commercialisation issues Advice Intellectual Property Product development Establishing IPR How to Protect IP Investigating originality Confidentiality Licensing Marketing Business Advice Signposting Finance

  6. How is ICASS delivered? • Nationally throughout Scotland • 7 Specialist Advisors • Over 34 locations

  7. Enquiry Profile 1999 Lone Inventors Businesses Inventions 2008 Lone Inventors Businesses Inventions Business ideas Innovation business business 20% 40% 80% individuals individuals 60% Innovation Invention

  8. Do all businesses Innovate? Do all businesses realise they Innovate?

  9. Innovation in Business Product System Most IP Research & Development Business Procedures New Technologies Operational Methodologies Product Design Marketing Strategies Manufacturing Processes HR Relationships Functionality Customer Relations Least IP

  10. System Product

  11. Product Commercialisation System Product & System Support Support for Commercialisation

  12. Typical ICASS Client Journey Typical Enquiry Sources Individuals Businesses Business Gateway Website Enterprise Network Local Authorities Academic Institutes Patent Attorneys Direct Personal Contact e-mail to Local Counsellor Web access to central admin Telephone Counsellor or Office Enquiry Evaluation Not ICASS Yes ICASS Refer back or Signpost on to most appropriate support ICASS Counsellor External First stage technical support First stage technical support Commercialisation Second Stage Support Needs Market Identification & Research External Provision of Second Stage Support Business Planning – Finance Advice Grant / Support Funding Product Design - Prototyping Mentoring Support

  13. Innovation???? Why? To get an advantage over competitors React to change Avoid being left behind or overtaken Survive What? Doing something in a different, novel and better way, not obvious to others. How? Think out of the box Challenge the established When? Continuously BUT Keep an eye on the costs and benefits

  14. income costs

  15. costs income

  16. Less than 2% of Patents Make Money Sources: AUTM FY 2005 U.S. Licensing Survey Academy of Management Journal 2005, Vol 48, No 5, p 814 - 829 The Economic Journal, 113 (January 2003) pages 226-239

  17. ICASS Enquiry Analysis 73% - product related 26% products developed for market 25% products in development Product & System Support Support for commercialisation

  18. JohnLogie Baird awards for innovation Categories • Impact Through Innovation • Achievement in Innovation • Public and Third Sector • Entrepreneurial Spirit • Young Inventor Not just a gong – package of business support • Package of Support • Support workshops • All applicants • Regional winners • Finalists • Showcase event • Advanced support workshops • Category winners • Award money • Commercialisation workshops • Pitch to Business Angels

  19. Visual display to show energy usage Electricity, Water, Gas April 2006 approached ICASS April 2008 first production units available Awards include 2008 Female Inventor of the Year • Prevention of midges entering buildings • 2007 - Approached ICASS Advisor • Prototype developed and trialed • 2008 – product fully developed • UK and USA Military interested • Installed at various sites • Innovation Award

  20. Invention is part of Innovation IP tool of Innovation • Flexible • Innovative • Meaningful • Relevant NOT the SAME Business innovates to survive IP bodies do the same Work in harmony with support for commercialisation

  21. ith ithout CASS nnovation nnovation CASS otential rofitable bsolescence utcome

  22. Thank you Partners in Prosperity ICASS and Innovation

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