1 / 7

Conformity

Conformity. Conformity. What is conformity? = A change in one’s behavior due to the real or imagined influence of other people. Informational Social Influence? (Goal: Being Accurate) Conformity more likely to occur when: Situation is ambiguous Situation is a crisis People are experts

dinah
Télécharger la présentation

Conformity

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Conformity

  2. Conformity • What is conformity? = A change in one’s behavior due to the real or imagined influence of other people. • Informational Social Influence? (Goal: Being Accurate) Conformity more likely to occur when: • Situation is ambiguous • Situation is a crisis • People are experts • Normative Social Influence (Goal: Being Accepted) Conformity more likely to occur when: • Strength of group importance • Number of people in the group • From people we care about

  3. The Power of the Situation • Asch and Milgram http://video.google.com/videoplay?docid=7923487947922730773

  4. ASCH – Line Task

  5. ASCH – Line Task

  6. MILGRAM experiment

  7. MILGRAM experiment

More Related