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ABC News Medical Unit: Your Source for Reliable Health News and Insights

The ABC News Medical Unit serves as the health and medical nerve center for ABC News, delivering breaking health news, expert insights, and in-depth feature stories. With a strong editorial team led by Chief Health and Medical Editor Dr. Richard Besser, we provide comprehensive coverage on urgent topics like Ebola outbreaks and drug crises. Our audience mainly consists of individuals aged 45 and older, with a focus on younger demographics to engage those using social media. We foster strong relationships with medical experts to keep our coverage accurate and timely.

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ABC News Medical Unit: Your Source for Reliable Health News and Insights

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  1. ABCNews.com Health Dan Childs Managing Editor, Medical Unit ABC News July 18, 2014

  2. Introduction • ABC News Medical Unit: The health and medical “nerve center” for the network • World News with Diane Sawyer • Good Morning America • ABCNews.com • ABC News Radio • Nightline, 20/20, This Week with George Stephanopoulos and other shows • ABC NewsOne affiliate service

  3. ABC News Health Team • ABC News Medical Unit • Dr. Richard Besser, Chief Health and Medical Editor • Dan Childs, Managing Editor • Show producers • Medical Resident Rotation Program • ABCNews.com Health section • Producer • Reporters

  4. ABC News Health Coverage • Breaking health and medical news • Examples: CDC lab safety announcement, Ebola outbreaks • Feature stories • Examples: Opioid overprescription and heroin abuse, Sleep apnea and train conductor safety

  5. ABC News Medical Unit • Medical Unit Database • 5,000+ Medical Experts • 400+ Medical Centers and Institutions • Ph.D. and M.D. Researchers • Direct conduit to ABC News show platforms

  6. What Do We Offer the Network? • Strong editorial support on all health/medical stories • Relationships with the country’s top medical experts • “Eyes ahead” on embargoed news coming out in major journals • ABC News Medical Unit expertise

  7. Our Audience • Who we reach now • Show demographic: 45 and older, equal split of male/female • Digital demographic: 35-44, female, with family • Who we want to reach • Younger audiences who utilize social media, mobile devices

  8. More on Demographics • What are they good for? • They help us better understand our audience and highlight the issues that affect them • Demographics do not overrule news judgment; they are an indicator of the audience reaction to our news offerings, as well as a snapshot of our consumers

  9. Example Demographic Groups • Age – ex.: Working age adults aged 25-54 • Gender – ex.: Women • Ethnicity – ex.: Hispanics • Socioeconomic status – ex.: Upper-middle Class • Occupation/Employment Status – ex.: College Students

  10. How Can Your Ideas Help Us?

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