1. Professional Development Plan Gaurab Misra MIS Practicum – Fall 2007

2. Goal Description • In Ten Years I would like to have the reputation of being an expert in: • Marketing Research and Customer Analytics • Integrating Information Systems in Customer Relationship Management • My goal will require me to strengthen these areas of expert competence: • Knowledge • Practice • Learning • Dialog • Networking • Reputation

3. Knowledge • Issues of interest • Technology and Automation • Human interaction – user-friendliness of customer interface • Globalization – how does it translate? • Information Security and Ethical Use of Data • Measuring and Quantifying Customer Experience • Analysis of the Effectiveness of a Marketing Strategy

4. Knowledge • Technical Expertise: • Data Mining and Analysis • Business Acumen • Customer Analytics • Statistics and Predictive Analytics • Consumer Behavior • Decision Making • Strategy • Competitive Intelligence • E-Commerce • Effective presentation and Communication Skills • Project Management

5. Knowledge • What steps will I take to make progress in these areas? • Coursework at Katz GSB • Internship • Continuing Education/Professional certifications • Workshops through Katz Professional Development Program • Self-Development through continual monitoring of IS/CRM/Marketing environments

6. Practice • Main Elements: • Coursework • Case Study/Competition • Project Courses • MBA/MS-MIS Internship • Employment • Community Involvement/Advisory Boards/Non-profit Work

7. Learning • Main Elements: • Continuing Education • Professional Certifications • Self-Study • Manuals and books for Applications • Online courses • Awareness of Industry Developments • Media, Print, Trade Journals • Acquiring Technical knowledge • Programming and Development – cross-departmental with School of Information Science

8. Dialog • Create access to Formal and informal pool of resources/list of contacts within industry and academia • To Discuss current topics and develop knowledge • Participate in public discussion forums (web) • MIS and Marketing Clubs

9. Networking • MIS/Marketing Clubs • Networking events on Campus • Informational Interviews at selected Firms • Katz Alumni Network • Katz Faculty • Fellow Students • As a personal Goal • To expand the base of my knowledge of the current spectrum of IS functions in business (as I have less background than some in this area) • To gain more specific understanding of IS functions and Strategy related to CRM and Cust. Analytics • Personal goal of extending my network by a minimum of 15 knowledgeable individuals in the fields of interest.

10. Reputation • Goal: • To present myself as someone who is effective at utilizing the knowledge and applying it expertly and rapidly to provide solutions • Establish a proven track record and make sure the right people are aware of it.