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MSc in Marketing Management Program Presentation Academic Year 2011-12

MSc in Marketing Management Program Presentation Academic Year 2011-12. Sept. Dec. Jan. Feb. Apr. May. Sep. Marketing Manag . elective. Brand Management. Marketing Manag . elective. Consumer Centric Market. Free elective. Sales Management. Int. Marketing Strategies. Free elective.

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MSc in Marketing Management Program Presentation Academic Year 2011-12

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  1. MSc in Marketing ManagementProgram PresentationAcademic Year 2011-12

  2. Sept. Dec. Jan. Feb. Apr. May Sep. Marketing Manag. elective Brand Management Marketing Manag. elective Consumer Centric Market. Free elective Sales Management Int. Marketing Strategies Free elective ResearchProject Business in Society Project preparation 20 ECTS The Foundations of Marketing Management 5 ECTS Personal and Professional Development 20 ECTS Advanced Marketing Management 15 ECTS Research Project LANGUAGE requirement SPANISH  Sep. 2010 start with level A2

  3. Core Courses: 4 ECTS/course • Brand Management • Consumer Centric Marketing • Strategic Sales Management • International Marketing Strategies • Business in Society • …. during this semester: • Enrol for electives and skill seminars • + Career Services: Managing Your Professional Career 1 ECTS (mandatory)

  4. Skill Seminars: • Coaching in Organizations 1,5 ECTS • Corporate Writing Skills 3 ECTS • Interpersonal CommunicationSeminar 1,5 ECTS • Introduction to Business Information Technology 2 ECTS • NegotiationTechniques 1,5 ECTS • Presentation Skills 1,5 ECTS • Seminar: Cross-Cultural Communication 1,5 ECTS • Spain: Recent History, Current Political and Social Issues 2 ECTS • Team Building 1,5 ECTS • Study Tours (3 ECTS): • Buenos Aires, ESAE (Doing Business in Latin America) • Istanbul, KOÇ (Bridge between Europe and Asia, Strategic Customer Management and New Venture Development) • Singapore, NUR (Doing Business in Asia) • Charlottesville/Washington DC, McIntire (CorporateLeadership) • Milan, Bocconi (TheLuxury and fashionbusiness in Italy)

  5. Feb – Apr (2 slides) 2 Int. Management electives1 Preparation for RP 2 Free Electives • Marketing Management Electives (choose minimum 2): • Advanced Topics in Services Marketing • Business-to-Business Marketing • Design Management • Internet Business • Market Research for Decision Making • Marketing Communications • Marketing for Entrepreneurs (2 edtions) ** • Marketing Relacional* • Retail Innovation • Trade & Category Management* • Preparation for the research project (choose 1): • Preparing a Business Plan • Preparing an In Company Project • Writing a Master Thesis *taught in Spanish language ** given in January or May

  6. Feb – Apr • Free Electives (general) (choose maximum 2) • > Business and the Environment • > Strategic Career Management ** • > Consulting Information Systems • > Corporate Strategy • > Family Business Management • > GestionTuristica y del Ocio • > International Corporate Governance • > Leadership • > Leading the Management Consulting Firm • >Managing Wellness ** • > Open Innovation and Open Business Models • > Management Topics through Narratives • > Technology and Media Convergence • Free Electives (specific of other MSc) • >BancaPrivada y Gestión de Patrimonios* (F) • > Corporate Governance (F) • > Mergers & Acquisitions (F) • >Financial Reporting (F) • > Management Control Systems (F) • > Real Estate Finance (F) • Corporate Finance in Emerging Markets (I) • Dynamics of Org. Change & Learning (I) ** • Geopolitics (I) • Global Supply Chain (I) • Investments (I) • Managing Diversity (I) ** • Mergers & Acquisitions (I) • Employability, and People Management in the New Economy (I) • Social Entrepreneurship (I) • Topics in Economic Integration andRegional Economics (I) *taught in Spanish language ** given in January or May

  7. May – July • Research Project: • Key component of the MSc Programmes • Supervised by a faculty member • Three different formats • Master Thesis • Business Creation Project • In-Company Project • Different electives will assist MSc Programme participants to develop their Research Projects • Deadlines: for registering the topic April 16th; for handing in the Research Project Sept. 30th • Public defence of the Research Project is mandatory

  8. 9-10: Outstanding (Sobresaliente) • 7-8.9: Distinction (Notable) • 5-6.9: Pass (Aprobado) • 0-4.9: Fail (Suspenso) • Honours grade, maximum 5% of the class, provided a 9.0 grade or higher is attained Grading scale to be applied in all higher education official degrees in Spain, RD 1125/2003 of September 5th, published in the BoletínOficial del Estado (BOE) num. 224, 18th September 2003, p. 24997 Resitstoimproveexam grades are notpermitted.

  9. Program Director: Alfred Vernis Campus Sant Cugat – UniOffice Room 127 Tel: +34 93 280 61 62 Ext. 2484 alfred.vernis@esade.edu Program Manager: Sabyne Moras UniOffice, 1st floor Tel: +34 93 280 61 62 Ext. 2414 sabyne.moras@esade.edu

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