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The Rise of Blogging: Citizen Journalism and Its Impact on Traditional Media

In today's digital age, blogging has become a key platform for citizen journalists, allowing anyone to share their opinions and news. Unlike traditional media, which requires trained journalists and adherence to strict standards, blogs offer a more flexible, accessible approach to journalism. This article explores the impactful characteristics of blogs, their integration into major newspapers, and offers tips for aspiring bloggers. With popular blogs attracting millions of visitors, blogging is reshaping how news is consumed and shared. Let's delve into what makes a blog successful in today's competitive media landscape.

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The Rise of Blogging: Citizen Journalism and Its Impact on Traditional Media

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Presentation Transcript

  1. JRNL 10 - Blogging Prof. Vaccaro Hofstra University

  2. Opinion No set style Completely online Citizen journalists Anyone can do it Free/sustainable Objectivity Proper style Print/online/TV Trained journalists Hired by company Biz team needed Blog vs. Traditional Media

  3. Popular Blogs • According to ebizmba.com, the top 15 blogs on the net, as of March 6, 2011 … • 1 | HuffingtonPost: 28,000,000 - Estimated Unique Monthly Visitors (AOL) • 2 | TMZ: 17,000,000 - Estimated UVs • 3 | engadget: 11,500,000 - Estimated UVs • 4 | PerezHilton: 9,000,000 - Estimated UVs • 5 | Gizmodo: 8,900,000 - Estimated UVs • 6 | Mashable: 7,000,000 - Estimated UVs • 7 | TechCrunch: 6,500,000 - Estimated UVs (AOL) • 8 | Gawker: 4,500,000 - Estimated UVs • 9 | lifehacker: 4,400,000 - Estimated UVs • 10 | FanHouse: 4,350,000 - Estimated Uvs (AOL)

  4. Blog Basics • Characteristics defining a blog (Briggs - Journalism Next) • Frequently updated - new content should be at the top • Every entry has a headline/body text and includes hyperlinks • Contains a spot for reader comments

  5. Blog Basics • San Jose Mercury News added a blog in 1999 and changed journalism • Every newspaper has blogs • Every major newspaper has broken news via their blogs • Every reporter hired now, is asked if they know how to manage/run a blog

  6. What are your favorite blogs? • Tell us your favorites? • Let’s look at newspaper blogs … • Vaccaro • Let’s Blog it Out (Entourage), Newsday • JRNL Teaching (Stony Brook), independent • Patch Blog (Company blog), Patch.com

  7. Creating a blog • Make a plan: editorial/business • Choose a blog system • Blogger/Wordpress • Choose a theme/design • Extras/Gadgets/Widgets • Build your audience • How? Remember from our second class?

  8. Tips for Bloggers • Organize your ideas • Be direct and to the point • Use appropriate language and style • Be the authority with a personality • Link, summarize and analyze • Be specific with headlines/tagging • Post early/post often • Use images and multimedia elements • Participate in the community/social network • Write less and with conviction

  9. News Education Hot-button issues Animals HS Football Politics Breaking news Sachem Schools Immigration Doggies Sachem Football Newsday LI Pol. Blog Ideas and Better Ideas

  10. Other Blog Creation Tips • Define your competition … who else is writing about this topic? • Who cares about the topic? Will anyone read or see this? • How can I make this a visitor destination? • Live blog and host talk sessions … think outside the editorial box

  11. Microblogging • Using Twitter and Facebook to get your message out quickly • Effective medium for breaking news • Can host chats/Q&As • Extension of your editorial reach • Building a digital community • Another reach for advertisers • Building your brand tweet-by-tweet • Create lists and communicate with others • Go mobile … Howard Stern tweets

  12. Next Class • Be prepared to complete and present Assignment 1 in class … instructions and information regarding assignment will be presented at the beginning of class. • READ: Online Journalism Review story about blogging and journalism

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