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Cruise Update: What’s New in the World of Cruising?

Flo Powell, Director, ACE. Cruise Update: What’s New in the World of Cruising?. 2 million Brits to cruise by 2014. The Cruise Industry is growing. 66% of passengers cited ‘value for money’ as the reason for choosing their last cruise. PSA Cruise Review 2011.

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Cruise Update: What’s New in the World of Cruising?

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  1. Flo Powell, Director, ACE Cruise Update: What’s New in the World of Cruising?

  2. 2 million Brits to cruise by 2014 The Cruise Industry is growing

  3. 66% of passengers cited ‘value for money’ as the reason for choosing their last cruise. PSA Cruise Review 2011 “No Longer for the Overfed, Newlywed, and Nearly Dead" Rick Sasso, President of Celebrity Cruises and Chairman of Cruise Lines International Association (CLIA). “The two key drivers remain value and quality” Bill Gibbons, Director, PSA Whyis the Cruise Industry growing? “The economic downturn forced cruise lines to offer more incentives such as onboard credit, cabin upgrades and other perks.” Douglas Ward, author of the Berlitz Guide to Cruising.

  4. Cruise Destinations – changing demand The Med increased its share even more in 2010

  5. “75% of 2010 customers put the cruise destination in their top 3 reasons for booking their cruise compared with 65% in 2009” Cruise Destinations – changing demand

  6. Worldwide events, natural occurrences, political uncertainty and the collapse of travel operators ... • Rises in APD discouraging air travel • 10% increase in the number of ex-UK cruises • 22,000 Brits took a Round Britain cruise in 2010 • Plus, Southampton was named the busiest cruise port in Northern Europe Cruising Comes Home...

  7. Holidays are still considered to be a necessary luxury (Kuoni) • Trip Advisor says more British holidaymakers are likely to enjoy a luxury holiday by far-flung shores in 2011 • 66 per cent of recession-weary Brits intend to spend more and to travel further in 2011 • The ultra-luxury cruise sector grew by 6% in 2010 • Since 2004, sales in the Ultra-Luxury sector have grown 46% • 1 in 7 of all cruise passengers pay more than £2,500 per head Ultra-Luxury Cruising still on the up...

  8. In 2010, over three quarters of cruise passengers book through travel agents Cruise Industry – Booking Methods

  9. In 2010, 1 in every 3 passengers was on their first-ever cruise • Cruising has attracted 2.4m first timers over the past five years. • More families are now cruising with children so the average age of a cruise passenger has therefore dropped (7% of passengers were under 18 years old; 13% of passengers are under 35) New to Cruise continues...

  10. ACE

  11. Wednesday 15th June DublinRoyal Caribbean's Vision of the Seas Thursday 16th JuneLiverpoolRoyal Caribbean's Vision of the Seas Wednesday 22nd JunePortsmouthSwan Hellenic's Minerva Friday 29th JulyDover - Luxury Cruise ExpoOceania's NEW Marina Monday 5th SeptemberEdinburgh (Leith) Seabourn Sojourn Sunday 20th & Monday 21st NovemberAMSTERDAM River Cruise Expo - LOTS of River Ships! ACE Cruise Expos 2011

  12. “Thank you” flo@psa-ace.org 020 7436 2449 www.cruiseexperts.org

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