fun with fonts — or — How to make type attractive and not distracting
mistakes let’s start with — or — Why that flyer on the wall isn’t getting the attention you want
mistake #1:using too many fonts Homecoming Dance Oct. 17 • 9-midnight Live Bands Will Play ’80s Music To Be Played Dress in Costume Buy Tickets in Advance
mistake #2:having fonts do too much Never choose to underline, outline, shadow, or emboss Homecoming Dance Also be careful about special effects available in Print Shop type programs
mistake #3:choosing the wrong font Tragedy remembered New principal named Budget cuts questioned
mistake #4:capitalizing the wrong fonts VALENTINE’S DAY DANCE
mistake #5:using fonts that clash Valentine’s Day Dance Dress in your favorite ’80s costume
standards let’s learn — or — Why it’s no accident when something looks good.
standard #1:use a few fonts only Headlines should be bold, easy to read Decks, pull quotes, infotext should contrast
standard #2:save unusual fonts forone-time display use CROWDEDCLASSES Students fight to find floor space in rooms packed with 50-plus
standard #3:for headlines considerfont families E X A M P L E Arial Black Arial Arial Narrow
standard #4:learn how to mix fonts effectively HomecomingKing HomecomingKing The top is blending harmony, the bottom family harmony; can you see the difference?