Fonts Desktop Publishing
How many words can you read per minute? 250 to 300 words per minute
What is the Sharpest and Most Legible Font to Read? 12 point Arial
Which Font Allows You to Read The Fastest? 12 point Times New Roman
Three of the most common classes of fonts are: • Serif fonts • Sans-serif fonts • Script fonts
Serif Fonts • Has little "feet," called serifs, at the ends of the lines that make up the letters. • Some examples: • Times New Roman • Palatino Linotype • Garamond • These fonts are more traditional, elegant, and old-fashioned.
Sans-serif Fonts • Don't have those feet. "Sans serif" means "without serifs." • Some Examples: • Arial • Verdana • Tahoma • Helvetica • These fonts are more clean and modern.
Script Fonts • Calligraphic or cursive fonts. • Example: • Brush Script • Freestyle Script
What Font Should I Use? • In printed materials • Sans-serif fonts are usually used in print for short blocks of information, like headlines, pull quotes, or bulleted lists. • Online (in websites, emails, and HTML newsletters) • Sans-serif fonts look the best: they're clean, clear, and easy to read • In Word Documents • Serif fonts are usually for faster reading
Your Task • Read the article, “What Fonts Say About Your Business” and answer the questions that follow. • Look at the different uses of fonts • Compare and contrast how the fonts are used.