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The Article Economy

The Article Economy. Simon Inger Simon Inger & Associates , on behalf of Ingenta. simon@siaa.co.uk. Numbers. Drawn from www.catchword.com Growth in document delivery Growth in subscriber access. Conclusions. Document delivery grows linearly.

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The Article Economy

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  1. The Article Economy Simon Inger Simon Inger & Associates, on behalf of Ingenta. simon@siaa.co.uk

  2. Numbers • Drawn from www.catchword.com • Growth in document delivery • Growth in subscriber access

  3. Conclusions • Document delivery grows linearly. • Article reads grows exponentially (true exponent). • Probably because more users site-licensed and more libraries set up e-access. • Didn’t you do well!

  4. User Friendly • Assuming whole world isn’t eventually site-licensed, then will always need some means of document purchase to prevent the “Blank Wall.” • Should make all references go somewhere positive, not just a location with a tantalising piece of information, with no option to go further. • Should always link to a place that offers document purchase options. • But not just one supplier – don’t limit yourself!

  5. CrossRef Success • Initial success has been a PR success, not an end-user success. • Succeeds in long term if users happy. • Means every reference in every document must link somewhere. • Therefore publishers must link out as well as in!

  6. More numbers • Drawn from www.catchword.com • Compare traffic in from reference links with traffic out from reference links

  7. Conclusions • Only 0.02% of catchword document reads come from users following reference links from other sites • 0.3% of users reading an article follow a link to another site • Not everyone is playing ball!

  8. Future of Reference Linking • If users find that only some CrossRef publishers/resources have two-way linking, the reference-linking concept will not catch on. • Don’t let that happen! • Activate links! • Activate purchasing options, or will never know true potential of document sales. • Outsource linking and e-commerce to keep costs low.

  9. OpenURL • Implementing links out with OpenURL compliance gives librarians and hence users further options instead of the potential “blank wall”. • Worried about OpenURL? • Limit or at least monitor full-text database licence deals, e.g. Sage.

  10. Conclusions and Recommendations • Article economy for electronic documents relatively small due to site licences. • Even so, for CrossRef to succeed, every reference needs to go somewhere – full text or A&I or traditional document delivery – no blank walls please! • Outsourcing of e-commerce and linking are real options.

  11. Simon Inger & AssociatesFor further information on outsourcing…. contact Ingenta sales on uksales@ingenta.com or ussales@ingenta.com

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