1. A B C D Positioning Diagrams... 103 Slides • Positioning Diagrams • Segmentation Diagrams • Targeting Diagrams • 4-/9-Field Matrix • BC-Matrix / McKinsey Matrix • Business Model Diagrams Powered by www.drawpack.com. All rights reserved.

11. A High B C D Low Internal External

12. B A High D Low C Internal External

13. C D High A B Low Internal External

14. C D High Low B A Internal External

15. High Low Low High

16. 18% 16% 14% 12% 10% 8% 6% 4% 2% 10X 4X 2X1.5X 1X .5X .2X .1X

17. High Low A High E B D F C Low G

18. 22% 20% 18% 4 1 16% 3 14% 2 12% 5 10% 8% 6 6% 7 4% 8 2% 10 x 1 x 0.1 x

23. Very high Moderate Very low Moderate Very high Very low

24. High Moderate Low Low Moderate High

25. Weak Strong Average Low Medium High

26. Medium Weak Strong High Medium Low 3.67 2.33 5.00 1.00

27. Strong Average Weak High Medium Low

28. High Moderate Low