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Unlocking the Power of Online Fundraising for Nonprofits

Discover the benefits of using the internet for fundraising in the next generation of nonprofits. Enhance your visibility, tap into new types of giving, and support a robust fundraising campaign with online tools. Explore various types of online fundraising, including charity portals, auctions, malls, and gift platforms. Each method allows direct access to potential donors and ways to give, creating a powerful network for charitable organizations. Access free resources for grant opportunities and share your ideas with the National Service Resource Center for further collaboration.

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Unlocking the Power of Online Fundraising for Nonprofits

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  1. Fundraising: The Next Generation Senior Corps Technology Center National Service Resource Center

  2. Why Use the Internet to Fundraise? • Make your presence known The Internet continues to play a larger role in people’s lives each day • Open the door to new types of giving • Valuable supplement to a robust fundraising campaign • Easy to keep program information current

  3. Types of Online Fundraising • Charity Portals • Charity Auctions • Charity Malls • Charity Gifts • Finding Grants Online

  4. Charity Portals • A directory of nonprofits • Registration is free • Direct potential donors to your page Examples • www.guidestar.org • www.networkforgood.org • www.justgive.org

  5. Charity Auctions • Individuals place items for auction (such as on eBAY) • All or a percentage of the proceeds go to charity of choice • You can pre-approve items that go up on your organization’s behalf Example www.missionfish.org

  6. Charity Malls • Online store where people can shop for various retail products • Register your organization for free • All or a percentage of the proceeds go to a charity organization of the shopper’s choice Example www.greatergood.com

  7. Charity Gifts • Allows individuals to give a gift of money in the form of a donation to a charity • Giver can choose charity or the recipient of gift can choose their own • Recipients receive a gift card notification Example www.charitygift.com

  8. Finding Grants • Many city, county, state and federal agency websites have listings for available grants • The NSRC website has a list of available grants • NSRC Grant Listingshttp://nationalserviceresources.org/resources/ grants/index.php

  9. Feedback Share your ideas with us! • National Service Resource Center • E-mail: nsrc@etr.org • Phone: 1-800-860-2684 • Website: http://nationalserviceresources.org • Senior Corps Tech Center • E-mail: srtech-help@etr.org • Phone: 1-800-277-7811 • Website: http://seniortechcenter.org

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