SWTB EnglandNet Kick-off 25th September

1. SWTB EnglandNet Kick-off25th September

2. Local, regional, and national product databases End-customers Travel agents Consolidators One-stop-shop EnglandNet will deliver... A National Distribution System for England’s tourism product

3. Opportunities • Tourism product providers • 127000 product providers (data for 88000 already on TRIPs) • 63000 accommodation of which 22000 quality assured • National, regional and local tourist organisations • >300 DMOs, >500 TICs, 150 Installed DMSs • End-consumers and re-sellers • 5% of England’s GDP (£60 billion spent in 2001, 4/5 domestic)

4. Local, regional, and national product databases End-customers Travel agents Consolidators One-stop-shop EnglandNet connects existing systems “Interoperability” is key

5. Interoperability with Destination Management Systems (DMSs) Local, regional, and national product databases One-stop-shop

6. Interoperability conditions • Healthy DMS suppliers sector • competitive, sound financial basis, growth of sector • Level Playing Field: Neutrality of EnglandNet • Sensible procurement by Destinations and Regions • ETC DMS procurement Advice • EnglandNet interoperability Standards • Kite marking • Interoperability business case • Added value of connection to EnglandNet

7. Level Playing Field “RTB” intends that all destinations and providers have access to Destination Management Services to provide cost effective marketing and E-commerce services. “RTB” strongly advises that destinations and providers select only those DMSs that are or will be interconnected with EnglandNet, in order that they gain access to the EnglandNet national distribution system. With the foregoing proviso, each destination should examine the merits of all DMS suppliers and select whichever is in their view the most appropriate for their needs.

8. Interoperability with Marketing and Sales Channels EnglandNet will be data acquisition mechanism for Jigsaw VisitEngland VisitBritain One-stop-shop

9. EnglandNet’s central functions Local, regional, and national product databases End-customers Travel agents Consolidators Product database. Customer database. Services.

10. EnglandNet National Product database Local, regional, and national product databases End-customers Travel agents Consolidators Product database. Copied from DMSs plus direct data entry

11. EnglandNet National Customer database Local, regional, and national product databases End-customers Travel agents Consolidators Customer database. Copied from sales channels

12. EnglandNet Services Local, regional, and national product databases End-customers Travel agents Consolidators Services. Content Management Community Building E-commerce

13. EnglandNet: Content Management • For RTBs, DMOs, ETC, and BTA • Editing and publishing services (Website creation and traditional publishing) • Improving access to information for national, regional and local marketing • Product and Destination information • Customer relationship management

14. EnglandNet: Community Building Services • For the Websites of RTBs, DMOs, ETC • Building tourism communities and regional and local brands • signing up more product providers to DMOs and RTBs • developing partnerships for innovating cross destination/cross regional product packages - ENTICE • bringing end-customer associations/clubs/forums under the tourist board umbrella

15. EnglandNet: E-commerce • For the Websites of RTBs, DMOs, ETC • Increasing the bookings for England’s products, particularly for small/medium providers • One-stop-shop with convenient search, booking, payment services • High quality customer support • Distribution to travel agents and end-consumers • Increased number of Bookings (VisitBritain expects 20 million visits this year)

16. EnglandNet: Incorporation Shareholders Agreement RTBCo ETC Shareholders Agreement Memorandum and Articles of Association

17. Project Director: Paul Byerley Office/Events Administrator: Elma Murphy Business Administrator: Zinnah Findlay Operations Manager: Aman Sood Product Development Manager: Ken Lum Regional Co-ordinator: Heather Furminger Commercial Manager Quality of Service Manager EnglandNet: Organisation Central Team: Regional: RTB project manager and customer management staff for: marketing, data management, product quality

18. Regional Implementation RTB Regional Plans by End September include: • Planning and design • Project management • Communications • DMO needs survey • regional architecture • User Requirements and Testing • User group input and review of usage scenarios • User Acceptance testing • Pathfinder projects • Operation • TIC services roll out • Data capture (TRIPs plus gaps) • Marketing new DMS services • Establish and operate service support

19. Pathfinder Projects • Northumbria: Use of geocoded tourism data and pilot of Northumberland National Park • South and South East: Interoperability with EnglandNet of 3 DMSs and piloting of national distribution of High Weald products • South West: Interoperability with EnglandNet and pilot for Bristol, Bournemouth and Cheltenham • London: Piloting of mobile ‘phone tourism booking service • Heart of England: Piloting of national travel agency IATA settlement system • Yorkshire: Online shopping for local crafts and foodstuffs, community services • Cumbria: Online communities for Hadrian’s Wall Tourism Partnership • East of England: Promotion of market towns. • North West: Interoperability with EnglandNet and pilot of farm tourism and products for single parent families.

20. Milestones

21. EnglandNet: Service Provision • Provider of national infrastructure to RTBs, ETC, BTA: EnglandNet • Service provider to Destinations and tourism product providers: RTBs • Service provider to end-customers: ETC, BTA, other sales channels

22. owner owner RTBCo EnglandNetCo owner RTB ETC End customers/ BTA Travel agents DMO RTBs DMOs Tourism Provider Other distributors EnglandNet: Commercial Contracts RTBs are customers, suppliers, and owners ETC is customer, and owner.

23. EnglandNet: Product Quality Policy • For Sales Channels: • All accommodation products quality assured via national scheme or equivalent • For Marketing Channels: • Can include other products (3 year time limit)

24. Subscription Fee EnglandNet Operation DMO Provider Commission Commission - C% RTB………………...Y% Share - X% EnglandNet Co…… Z% Booking Fee Consumer Model A – Showing Commission Split - DMO as DMS Service Provider Subscription Fee EnglandNet Operation RTB Provider Commission Commission - C% RTB………………...Y% Share - X% EnglandNet Co…… Z% Booking Fee Consumer Model B – Showing Commission Split - RTB as DMS Service Provider EnglandNet: Pricing, Business Cases

25. Benefits • Tourism product providers • more bookings, reduction in cost of marketing • DMOs • strengthen services and revenues, competitive advantages • End-consumers and re-sellers • one-stop-shop of quality assured product • DMS suppliers • reduction in risk for product development, strengthen revenues • England • platform for marketing England

26. Support from RDAs • Co-ordination and financial support • technical/project integration with EnglandNet • DMS procurement policy • relevant skills training • promotion • Bases for co-ordination • RTB’s EnglandNet Regional Plans • ETC animation Plan • EnglandNet Business Plan