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Design Challenge How might we leverage citizens’ participation in collecting data about road obstructions in order to optimize the infrastructure and make our roads safer ?
Persona Demographic: Male, 24-40 Urban Bangalore Has a Smartphone Needs: To avoid traffic caused by road obstructions To lower maintenance costs of his vehicle To be safe on the roads To reduce commute time Activities: Travels about 200 km a week Spends about 30 hours on the road per week Active, healthy lifestyle Likes to spend weekends with family/friends eating out, shopping etc Unique Qualities: Tech Savvy Uses his/her smartphone constantly to keep connected with his/her work and social worlds, Is frustrated with the condition of the roads and wants to do something to change it.
Insights • Emergency services (ambulance) • Speed breakers – harmful to patients • Block due to material on roads • Routes clogged due to traffic • Cyclists: • Potholes, construction debris – puts one into the path of vehicles • Long deviations because of blocks • Muck/ water which splash – sewage • Delivery Services • Potholes – hindrance • Routes are blocked – time based delivery is difficult • Private vehicle owners • Car damage – increases wear & tear – service charges go up • 2 wheelers – dangerous, more likely to have accidents • Transport providers - Taxi & Autos • Car damage – pot holes, speed breakers • Autos – vehicle damage, suspension damage Parents Safety concerns – no sidewalk, where available quality is bad
Service Concept RaastaSaaf provides a platform that allows Bangalore citizens to voice their concerns about the conditions of their roads RaastaSaaf enables citizens to report road obstructions/inconveniences experienced during commute RaastaSaaf automatically track road bumps & tags them using geo locations during a person ride/drive RaastaSaaf motivates a community to improve quality of roads in their locality RaastaSaaf provides a fun and interactive platform for citizens to participate in this initiative.
How do you plan to sell the service - What resources you need for your service? Who is the Target Audience? What