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Contents

Contents. O2E – brief reminder /introduction O2E & ICOM Contract Activities to date Next steps Case study – DELSEY Your contact. Open2Europe (O2E): Brief reminder /introduction. Open2Europe in a Nutshell. Global communications group located in Europe,

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Contents

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  1. Contents • O2E – briefreminder/introduction • O2E & ICOM • Contract • Activities to date • Nextsteps • Case study – DELSEY • Your contact

  2. Open2Europe (O2E): Briefreminder/introduction

  3. Open2Europein a Nutshell Global communications grouplocated in Europe, NorthAmerica, Asia and West Africa Established in 2001 at the height of the new technologyera and following the creation of a single Europeanmarket Support businesseslooking to launch or develop theiractivitiesinternationally

  4. Key Facts& Figures • Over 80 consultants from 25 nationalities • CentralisedEuropean business model • with 4 subsidiaries • Multicultural management team • 30% growth on average per year • 100+ current clients • 230 references • 4 services • 7 poles of expertise

  5. International Outreach • Over 25 differentnationalities and 30 countries covered: • Western Europe: France, Germany, UK, Switzerland, Ireland, Benelux… • Central Europe: Poland, Austria, CzechRepublic… • Northern Europe: Denmark, Norway, Sweden, Finland… • Southern Europe: Spain, Portugal, Greece, Italy… • Eastern Europe: Russia, Ukraine, Hungary, Romania… • NorthAfrica, Middle East, Turkey… • EstablishedEuropeancontacts • Publications, journalists and freelancers • Analysts and decisionmakers • Bloggers • Local presence • Trade shows • Press tours and pressevents • Regular meetings withEuropean clients

  6. O2E & ICOM

  7. O2E & ICOM: contract Logistics: • Agreement signed in September2013 • Partnership (not membership) willrununtil end of March 2014 • April 2014 = evaluationperiod for both parties Terms & Conditions: • Both parties willtouch a percentage commission for min. 2 yearsfor anycontractsigned(5% of gross or net income – depending on context ). • Priority to begiven to existing ICOM agencieswhoalready have internal PR teams • O2E to createlink to ICOM website home page and visa versa (done!) • O2E has access to MARs • All ICOM requestsinvolving O2E must first go through Gary • O2E to copy Gary and relevant regional manager in email correspondance

  8. O2E & ICOM: activities to date Series of conference calls completed and severalprojects in the pipeline: O2E bringingprojects to ICOM: • O2E & ICOM China: CurrentChinesepharmaceutical client looking to change advertisingpartner (wealready do their PR) • O2E & ICOM Africa: Possible business developmentproject to launcha Chinesefashion brand in Uganda ICOM bringingprojects to O2E: • O2E & Patrick Gaulon: PR proposalprovided for a cosmeticsurgerychain • O2E & Lielens: Collaborating on an international PR pitch to celebrate the bicentenary of the Battle of Waterloo

  9. O2E & ICOM: nextsteps • Agreement has been in place for 5 weekssostillearlydays to report findings! • Common goal: continue to generate business leads on bothsides (tender bid collaboration, current client development…) • If both parties decide to enter into a membership agreement, wewould: • communicate on the news externally: joint press release • revisecompany/network presentations • create joint PR/advertising sales programmes • …

  10. Case study: Delsey

  11. Case StudyExample • DELSEY: An iconic brand, DELSEY is a French company and a creator of baggage since 1946. • 3 continents (9 countries) covered by O2E: • France, USA, China, Hong Kong, Spain, Italy, Germany, Belgium, The Netherlands • O2E team: 10 press consultants and 1 team leader • Challenges: • Re-launch the brand DELSEY • Position the products as fashionable travel accessories • Focus on the French touch • Key words: Design, trend-setter, fashion, innovation • Communication: • Press: fashion, lifestyle, travel… • Bloggers: close collaboration with international influencers: Virginia Tam, Mayo, Christian Yuen… • Photo shootings • Events: yearly collection launches, trade shows... • Coordination: • ThinkGlobally, Actlocally. A truly international approach: coordination of PR activities and productlaunches in threedifferent continents

  12. Case StudyExample • Results: • 931 quality articles published so far • 36 photo shootings organised to date • 32 product test requests • 19 barter deals organised • Annual advertising equivalent (Jan - Aug 2013): 3 571 809 € • 1 Collection launch event organised (France) • 1 product press tour to fashion media in New York and one in Beijing • 2 European press tours organised this summer • 1 advertising campaign (France) • 1 European media training day • Opening of Weibo channel in China

  13. Your contact Corinne Jeannin Open2Europe – Vice President Tel : +33 1 55 02 14 54 E-Mail : c.jeannin@open2europe.com Site Web : http://www.open2europe.com

  14. Corinne JEANNIN Vice President • Professional background • Vice President - Open2Europe. Paris. • AssociateManagingDirector - Ketchum Paris (media relations & influentialstrategiesagency – Omnicom group), Head of New Business department and supervision of key accountscoordinatedfrom Paris. • Director on key accounts and business development - Le Public Système ( global below-the-line agencyincluding PR, marketing services and event). • Associatedirector - CallegariBerville Grey (advertisingagency ). • International management supervisor - Grey Paris (advertisingagency- WPP group ). Expertise Nationality: French Position: Vice President Business Developement, in charge of international key accounts Education: Sciences Politiques Paris ( IEP) Languages: English, German • Strategicadvice on brand development (positioning, search for communication territory and consumer insight , launch , re-launch of brands). • Supervision, coordination and implementation of integrated communication platforms ( 360°); cross disciplines responsibility to ensurestrategic and executionalconsistency of actions. • International coordination of key accounts, as team leader (P&G, Mars, ONMT, Barilla, aso). • Experience of BtoC, BtoB, Product and Corporate communication • Multi-sectors expertise: mass market (P&G, Sara Lee, Barilla, Mars, aso) , beauty (J&J Beauty, Pantene), luxury (Christian Dior, Hugo Boss, champagne Mumm, aso.) tourism (MNTO), healthcare (GSK, Novartis, aso.), technology (NewellRubbermaid). • Network animation, member of a creativecommunity(duringmyKetchumperiod) which objective is to create and implementtools to generatecreativityamong teams to the benefit of ideas ‘ s impact. • External communication to further build agency visibility among media, high schools, influencers.

  15. Thank YouMerci

  16. Appendix

  17. About Open2China Missions : • Open2China was founded in 2009 to assist Chinese companies in their internationaldevelopment, by offering them customised PR and development services in the European and American continents. • Open2China also plays a strong role in liaising with Open2Europe’s Chinese clients through attending regular meetings and providing local market expert advice. (diff cultural) • Open2China can also support companies looking to communicate or set up business activities in China • Open2China launched its own PR activities (aimed at Chinese companies wishing to communicate across China) in 2010. • Open2China • 100% average growth per year • 20 consultants • 20 active clients • 6 fields of expertise

  18. Zhenyu LiManagingDirector- Open2China • Expertises • Recommendation of companiesdevelopment stratégies Elaboration de stratégies de développement d’entreprises • International projects management • Intercultural communication • Strategicadvice • Professional background • Vice presidentat Open2Europe, managingdirectorat Open2China • Research consultant atl’Oréal • Sales manager at Christian BRETON • Education • Master in Marketing and international business at ESCE (Paris) • BA international business at UIBE (Bejing ) • Nationality • Chinese • Languages • French • English • Chinese

  19. CLIENT REFERENCES

  20. Tokyo Beijing CONTACT Chengdu Shanghai Taïwan • Open2China‘s offices • Phone number: (+86) 21 32 51 7228 • Address : • Room 2010 No. 1271 • South Pudong Road, • PudongDistrict, 200 122 Shanghai Hong Kong

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