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This guide outlines strategies for developing fruitful business partnerships within educational settings. Key tactics include identifying value propositions, leveraging professional communications, and fostering visibility through proactive outreach. Establish efficient meetings and personal relationships with business champions while integrating student involvement through job shadowing and internships. Use quality marketing materials to promote collaboration, and emphasize a responsive, customer-focused mentality to address partner needs effectively. By actively engaging stakeholders, you can create a supportive network that benefits both education and business sectors.
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Communicating and Partnering With Business April 29, 2009 Building Stronger Small Learning Communities
Developing Business Partnerships • Leads / targeting • Create value proposition • Professional / efficient communications • Execute / exceed expectations • Generate visibility • Customer service mentality
Leads / Targeting • Always prospecting - radar up • Targeted • Look for rich ingredients • Spend time in their world • Qualify - establish value proposition ? • Mass outreach • Inbound - seize moment / qualify • Network generated
Activities for Outreach • Advisory Committee • Speakers on site • Career speaking • Course content • Project assistance • Job Shadowing • Internships • Field trips • Others …..(i.e. mentors)
Advisory Committee • Champions who know the professions • Efficient and well-planned meetings • Build personal relationships • Ask for what you need • Listen • Involve students
Speakers • Speaker information sheet • Student Assignment • Thank you letter
Job Shadowing • Organization tour vs. Educational tour • Identify opportunities • Clarify timeframe • Be prepared • Dress • What to bring • Thank you • Follow-up in the classroom
Internships • Educational goals • Paid/Unpaid • Length • Tips for success
Field Trips • Who is going? • Student questions • Dress • Logistics • Staffing • Thank you • Feedback
Is there a Value Proposition? • Learn your partner’s needs • What are your needs? • Where do they match?
Professional Communications • Preparation – know your partner’s priorities • Be brief, concise, clear • Avoid “school” language • Be timely and accessible • Schedule / communicate with maximum notice • Create alignment • Listen
Execute Quality Activities • Well planned / organized events / initiatives • Prepared students • Thoughtfully designed / printed materials • Adequate staffing • Resources = Expectations and Expectations=Resources • Aggressive / creative marketing • Quality meeting space / food / AV / etc. • Calendar/ menu for year round options
Maximize Partner Visibility • Flyers • Banners • Web / systems • Newsletters / papers • Bulletin Boards • Signage • Give credit
Raving Fan Customer Service • Treat them as *the* customer • Be responsive • Solve problems • Create solutions • Use professional standards • Offer quality guarantees
Getting Started - Just Do It ! • Network • Know thy target partner • Listen - understand • Professional contacts • Time efficient • Find out how and make them the winner • Make It Easy for them to do business with you