By Grace, Connor, Liam, Nicole

1. ByGrace, Connor, Liam, Nicole

2. What is the theory? • The hypodermic needle theory is the idea that the media is like a syringe which injects ideas, attitudes and beliefs into the audience and does not allow them a chance to challenge or process the data, the theory also suggests that the intellect or opinions of an individual are not relevant to the reception of the media text. • The Theory doesn’t really have an author or an exact creation date but it originated roughly in the 1920’s.

3. Examples of moral panic due to the theory • The theory can be done to such an extent that it can create a ‘Moral Panic’. A moral panic is a drastic change in the opinions of an audience due to the viewing of a media text. • In 2006 the Film ‘Kidult Hood’ caused a Moral panic, in the film it showed teenagers and youths as Deviants and trouble makers and affected a lot of people who viewed the media product, generating a fear or spite of teenagers due to the film. • Trailer

4. The Hurt Locker is a 2008 American war film about a three-man Explosive Ordnance Disposal team during the Iraq War, the hypodermic needle was present in this movie not to create a moral panic but to pull people into joining the army, the whole film is used as propaganda.

5. Evaluation • Issues • You what can’t predict or control what people do. • Stress placed on audience • Positives • Depending on media product, can get a good message through. • If used correctly and not maliciously, can be positive.