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Pfizer Incorporated

Pfizer Incorporated. Porsha Erwin Angel Harvey Curtis Hubbard Demontrez Johnson Michael Kitchens China Thomas. History:. Founded by Charles Pfizer in Williamsburg, Brooklyn 1849. Merger with Warner-Lambert Merger with Pharmacia Partnership with Eisai Acquisition of Wyeth

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Pfizer Incorporated

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  1. Pfizer Incorporated Porsha Erwin Angel Harvey Curtis Hubbard Demontrez Johnson Michael Kitchens China Thomas

  2. History: • Founded by Charles Pfizer in Williamsburg, Brooklyn 1849. • Merger with Warner-Lambert • Merger with Pharmacia • Partnership with Eisai • Acquisition of Wyeth • http://www.youtube.com/watch?v=ZMf082RX-Is&feature=endscreen

  3. Summary: Pfizer Incorporated is the world’s leading pharmaceutical company • Sells Eisai ’s Aricept • Considering acquiring Wyeth • United States of America are lagging behind in sales • Stockholder’s equity very low • Pending legal issues • New ventures and partnerships

  4. General Environment Analysis:

  5. Industry Environment Analysis: Economic Forces: • Unemployment • Emerging Market Share Social, Cultural and Environmental Forces: • Target customer • Unemployment • Grameen Health

  6. Industry Environment Analysis: Political, Governmental and Legal Forces: Patents Litigation Wyeth Merger Technological Forces: 1. Research 2. Operations Competitive Forces: • Patents • 2. Novartis and Sanofi Aventis

  7. Industry Analysis: The External Factor Evaluation (EFE) Matrix:

  8. Internal Competencies: Strengths Weaknesses Technologically Competitiveness Finance/Accounting Growth ratio Investment decision Resource Allocation Company segmentation • Finance/Accounting • Investment decision • Product • Reliable • Research & Development • Leading and distinctive innovation • Management • planning/organizing • Marketing • Customer analysis

  9. Internal Factor Evaluation (IFE) Matrix:

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