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The Fasset Brand

The Fasset Brand. Fasset Update. Introducing Fasset. Fasset is the Finance and Accounting Services Sector Education and training Authority ( SETA ), our sector refers to the organisations served by Fasset.

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The Fasset Brand

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  1. The Fasset Brand

  2. Fasset Update Introducing Fasset • Fasset is the Finance and Accounting Services Sector Education and training Authority (SETA), our sector refers to the organisations served by Fasset. • 21 SETAs in the country, each set up in terms of the Skills Development Act, bringing about a formal structure that will address skills shortages in South Africa. • Companies (Employers) pay and Skills Development Levy (SDL) to SARS who allocates the fund to the respective Seta which equates to 1% of their monthly payroll. • Setas have to use this money to boost skills development and professional training within the sector. • This is achieved largely by paying companies to provide workplace training. • Companies have to register learners on learnerships, apprenticeships or internships offered and funded by the Seta.

  3. Fasset Update About the Financial Services Sector Fasset aims to position the Finance and Accounting sector as sector of career choice for learners and new entrance in the labour market.

  4. Fasset Update Fasset’s Role • To facilitate the development of accounting skills throughout the South African economy • Work very closely with employers in the sector, the universities, TVETs and Professional Bodies • Enhance the prospects of employability through various skills development programmes What we are not • Fasset is not a training provider; • Fasset is not in a position to help learners find employment Quality Assurance Skills Development

  5. Fasset Update Communications Department The Marketing and Communications Department is responsible for leading, developing and implementing integrated communication strategies aimed at ensuring that stakeholders are regularly informed regarding Fasset, its service offerings and the brand, as well as the implementation of the career awareness programme, with certain areas being performed on an outsourced basis. The communications strategy also supports interventions aligned to the stakeholder engagement plan, including advertising, PR activities, sponsorships, and events aimed at positioning Fasset as a key facilitator in the achievement of world-class finance and accountancy skills.

  6. #Lasting Legacy

  7. Why #LastingLegacy In line with Fasset’s new mission to: “increase the flow of new finance and accountancy entrants to employment; develop and grow skills required in the sector and facilitate the transformation of the finance and accountancy sector.” we collaborate with the sector and ensure that the legacy we have built indeed stays as the Seta’s landscape progresses to the new administration and structure. Collaborating &

  8. Fasset events

  9. FACE Creative execution… Has the objective been achieved ROI MESSAGING Making use of the beneficiary/people in the media space. Giving 3rd Party endorsement FASSET Develop messaging that oversees all the ATL elements Determine what needs to be presented to public and stakeholder Critical identification of the Media Platforms we intend being seen in MEDIA PLATFORMS HUMANISING THE BRAND MEDIA SEGMENTATION

  10. Needs improvement Needs improvement Needs improvement Our Brand Touch Points Needs improvement

  11. Lifelong Learning Programme The Lifelong Learning programme is funder out of the discretionary allocation of our funds. It is Fasset’s flagship project and the training events are well attended by employees in our sector. Learner Professional Development (LPD) Programme is a new intervention which follows the same approach as the current Lifelong Learning (LL) project. The interventions are non-PIVOTAL programmes meaning that they will not to be assessed by Fasset; however the training service providers will have to be accredited training institutions.

  12. Relevance of topics to target audience Due to the project accommodating employers at various ranks or positions, it is also suggested that the project gets renamed. The word “Learner” may not be appropriate for junior and middle managers and other senior executives who might be interested in the topics on offer. It is suggested that the project gets renamed as “Continuous Professional Development”.

  13. Table 1: Calendar of LPD events 2018/2019 Note: All these sessions will have a webinar that will be recorded and placed on the Fasset website for employers to access. The training material will also be made available to download after the events have taken place.

  14. Table 2: Calendar of LL events 2018/2019 Note: All these sessions will have a webinar that will be recorded and placed on the Fasset website for employers to access. The training material will also be made available to download after the events have taken place.

  15. Table 3: Calendar of Other events 2018/2019 Note: Service providers will be given a brief on each of these events and to quote accordingly.

  16. Go crazy…have fun!

  17. Q&AsThank you. Zandile Skosana MarComms Manager 011 476 8570

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