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ARTEMIS Beauty Emporium - Unveiling Women's Confidence Through Makeup

ARTEMIS is a sole proprietorship dedicated to enhancing women's beauty and confidence with a range of makeup products including primer, foundation, lipstick, and more. Targeting Korean women in their 20s-30s, our mission is to be a top online cosmetic shopping destination through blogger marketing and social media promotions.

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ARTEMIS Beauty Emporium - Unveiling Women's Confidence Through Makeup

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  1. MOON ARTEMIS Presented by : Hwang, Hyun Jo

  2. Business Overview • Ownership Structure : Sole proprietorship • Business Mission : To bring out woman’s hidden beauty, confidence, and attractiveness with makeup. • Objectives : To get in Top 5 online cosmetic shopping mall.

  3. What are the Products ? • Products • Face : Primer, Foundation, Blush, Concealer, Powder • Eyes : Eye primer, Eye shadow, Mascara, Eye liner • Lips : Lip balm, Lip concealer, Lipstick, Lipglass

  4. Price of Products CAD $1 = 1,100 WON

  5. Where to sell the product? Who is target customers? • South Korea • Women in their 20’s-30’s • Why?

  6. How Market Size Changes? Increase or Decrease? Who is Target Customer?

  7. Cosmetic Market In Korea hundred million won

  8. How to Catch Customer’s interest? • Blogger Marketing • Popular bloggers have lots of followers !!! • Objective review (define product’s merit andFlaw) • Blogger also use online café to share more information. • Social Media Marketing

  9. Online advertising

  10. Promotions • Point-saving • Free Birth day Gift for VIP Customer • Discount coupon for VIP Customer • Free makeup tips

  11. Start-up cost CAD $1 = 1,100 WON

  12. Financial Plan Year 1 Year 2

  13. Financial Plan Year 3

  14. Thank you

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