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TUMBLR’s INVESTMENT PRESENTATION

TUMBLR’s INVESTMENT PRESENTATION. Tumblr’s Business Offerings:. Tumble-blogging That uses quick, mixed-media posts Providing the “Share on Tumblr ” option to various media Ability for user to post text, photos, and other media Free domain hosting.

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TUMBLR’s INVESTMENT PRESENTATION

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  1. TUMBLR’s INVESTMENT PRESENTATION

  2. Tumblr’s Business Offerings: • Tumble-blogging • That uses quick, mixed-media posts • Providing the “Share on Tumblr” option to various media • Ability for user to post text, photos, and other media • Free domain hosting Competitive Advantage : Posting is made as easy as possible

  3. FOUNDER: David Karp

  4. Market Valuation of Tumblr: $800 MILLION . . . Only after 5 years of establishment

  5. Profit improvement plan at current: • As of February 2012, a user is charged $1 every time the “Share on Tumblr” icon is clicked • Introduction of a streamlined Tumblr App available on iPhones • Premium themes now available Industry: Internet and Software

  6. Trends in tumblr • Female wannabe – indie twins • Inspirational memography • Film, literature and music • Obey snapbacks • Promo • Water color painting of rap stars

  7. Key Strengths • Free • Simplicity • Well integrated with other social media • Digital platform supporting high definition photos • No character limit • Social(engaging) • customization

  8. Key Weaknesses • Confusing navigation • Difficult in commenting other tumblr user’s post • Not as user friendly • Some tumblr templates or themes require purchase • Frequent maintenance • Inefficiency of chat functions • Require to install a plug-in so that it will enable a chat function • Anyone can have access to it (those without tumblr accounts can reply to your chat) • Limited tumblr’s post editor

  9. Major issues facing tumblr • Target of a phishing attack

  10. Main competitor: Blogger.com • Founder Evan Williams • Features • Free to use • Easy customizable design • User friendly interface • Free Web Site Hosting (BlogSpot)

  11. Blogger.com Disadvantages • Less variety of themes available • Blogger is not a search engine friendly format • No ownership or control of the site. • Site can be deleted at Bloggers discretion and you don’t have any discourse. • Using a blog for business • No plug-ins

  12. BlogSpirit • Developed by Solomon King • Features: • Assists Companies in setting up a dialogue space with audience through management applications • Two types of solutions: • BlogSpirit – blog platform for companies • TalkSpirit – Social network platform for companies

  13. WordPress • Developed by Matthew Mullenweg • Features • Bookmarklets – Easy to publish to blogs or add links to your blogroll • Full User Registration – Allows users to register and maintain profiles • Span protection

  14. WordPress Disadvantages • Technical • No control of the blog • can be removed at the discretion of WordPress.com. • Not good to base a business on • Hosting needs to be purchased • Need to find a reliable hosting provider

  15. Benefits of Using Tumblr • Well designed • Good-looking • Free set of templates • Easy to start with interface • Post photos, videos, text, audio files, links • Easy mobility options, You can post through email, phone, and even by a SMS. • Mobile apps available for Android, iOS platforms.

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