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Brainstorming is a valuable tool used in the initial stages of a project to tap into the creativity of a group. It encourages wild ideas, fosters collaboration, and helps in focusing on the topic. The process involves deferment of judgment, staying open to all ideas, and building upon each other's suggestions. Visual aids, such as colored markers and Post-its, can enhance brainstorming sessions. Individual brainstorming can often yield more and better ideas compared to group settings. To optimize brainstorming sessions, it is essential to follow key ground rules like avoiding criticism, building on others' ideas, and fostering a supportive and inclusive environment.
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