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Effective Brainstorming

Effective Brainstorming. Chapter Two Overview. Two Methods. Brain draining Stimulus Response Generates 1,000 percent more ideas….. Generates 558% more “super smart” ideas Makes your brain 5 times more effective at coming up with the “Big Idea”. My World Hierarchy. My family & my home

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Effective Brainstorming

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  1. Effective Brainstorming Chapter Two Overview

  2. Two Methods • Brain draining • Stimulus Response • Generates 1,000 percent more ideas….. • Generates 558% more “super smart” ideas Makes your brain 5 times more effective at coming up with the “Big Idea”.

  3. My World Hierarchy • My family & my home • My job and income • My interests • Things that can affect my family, home, job, income & interests. • My neighbors and neighborhood • My community • My state • My country • The world at large

  4. Life Currencies • Money • Time • Space • Information • Energy • Fun • Fear

  5. Newspaper Industry • What are the consumer issues? • What are the industry issues? • What are the constraints?

  6. The New Rules of Marketing 1st Law of Marketing Physics OVERT BENEFIT – What’s in it for the customer?Customers will maintain established behaviors until they come in contact with a benefit so overtly appealing it compels them to action .

  7. 2nd Law of Marketing Physics REAL REASON TO BELIEVE –A new idea will hit the market with a customer appeal equal to the strength of its benefit multiplied by its reason to believe. Benefit and Reason to Believe are of equal importance.

  8. 3rd Law of Marketing Physics DRAMATIC DIFFERENCE – The only way to disrupt marketplace equilibrium is to introduce a benefit-and-reason-to-believe combination significantly different from what already exists.

  9. What Does It Mean? To strike it rich, you have to do things that can make your product stand out from the crowd to be: Different Better Special

  10. Let’s Ideate With Stimulus Response • Working in small groups, lets come up with ideas to help the Utah Jazz sell more tickets and generate more revenue next season. New promotions, sponsorships, sections, co-promotions, strategic alliances, advertising ideas, distribution channels, ticket plans.

  11. Your only limitation is your own imagination.

  12. Stimulus • Karl Malone’s House • Finding campgrounds • Comparing Jewelers • ESPN • TV Commercials • Hollywood • Extra

  13. Stimulus • Allergies • Trading Spaces • The Sporting News • People Magazine • Entertainment Tonight • Gardening

  14. Stimulus • Paper airplanes • Computers • Late Show with David Letterman • Three Point Shots • The Delta Center • Everybody Loves Raymond • Sportswriters

  15. Stimulus • My home’s value • My car’s value • Comparing banks • Best restaurants • Celebrities homes

  16. Stimulus • Win something • Traffic • Good food • Frank Layden • Disneyland

  17. Stimulus • Morning Disc Jockey’s • Cookies • French fries • Hot Rod Hundley • Good places to eat • Freedom • Make lots of money

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