Posters Professor N. Sartorius, MD, PhD, Geneva
Purposes of a poster • To give a message - usually one, but not more than three • To convey information in a manner that makes it easy for the reader to get it.
Usual subjects • Report of a simple study or independent part of a larger study • A message - humanitarian, political or other • Description of a programme or department
Unsuitable subjects • Full reports of studies • Discursive texts • Materials that do not gain by a visual presentation. • Materials that have not yet ripened in the authors’ mind and carry no message.
Characteristics of posters • Posters are a visual tool. • Posters draw attention to other matters - the author, a study, a department, an ideological position. • Posters of good quality attract readers and make it possible for them to get the message quickly, in a minute or two at most.
Poster’s maximum lengths • Introduction 3 lines • Goal 2 lines • Method 6 lines • Results 12 lines • Discussion 5 lines • Conclusions 3 lines • References 4 lines
Assets of posters • A well known name, a logo, a familiar figure • A striking photo or other picture • Use of few harmonious, non-aggressive colours • Decent print size easy to read from a distance of 2 meters
Essential accompaniments • Tools ( scissors, tape, whitener, tacks, ) • Copies of poster in A4 format with the authors ‘ address, phones, email, • Notebook and pencil • and sometimes a foldable chair