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Introduction to voter contact

Introduction to voter contact. Joy Cushman New Organizing Institute. Introductions. NOI O n Demand You Norms. FOLLOWING THE LAW. Elections.neworganizing.com. FOLLOWING THE LAW. www.afj.org. Joy Cushman, NOI. Agenda. What is voter contact? Why do we do it?

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Introduction to voter contact

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  1. Introduction to voter contact Joy Cushman New Organizing Institute

  2. Introductions NOI On Demand You Norms

  3. FOLLOWING THE LAW Elections.neworganizing.com

  4. FOLLOWING THE LAW www.afj.org

  5. Joy Cushman, NOI

  6. Agenda What is voter contact? Why do we do it? Creating a Voter Contact Plan -Goals -Universes -Timeline -Structure -Program Next Steps, Q&A

  7. What is voter contact?

  8. Direct vs. Indirect EMAIL ROBO CALLS DIRECT MAIL VOLUNTEER PHONE CALLS DOOR TO DOOR CANVASSING BILLBOARDS PAID PHONE CALLS LAWN SIGNS TV ADS TEXT MESSAGES LIVE EVENTS RADIO

  9. Direct1-WAY Direct2-Way INDIRECT DOOR TO DOOR CANVASSING DIRECT MAIL TV ADS BILLBOARDS VOLUNTEER PHONE CALLS TEXT MESSAGES PAID PHONE CALLS EMAIL RADIO LIVE EVENTS ROBO CALLS LAWN SIGNS

  10. WHY DIRECT VOTER CONTACT?

  11. WHY DIRECT VOTER CONTACT? What are the best sources of ideas and information? SOURCE: ROPER REPORTS, GfK‐NOP

  12. Why direct voter contact? 55% 45%

  13. Why direct voter contact? The biggest list of supporters wins elections

  14. Why direct voter contact?

  15. CREATING YOUR VOTER CONTACT PLAN

  16. Your voter contact plan Goals Universes Program Timeline Structure

  17. Your voter contact plan Goals Universes Program Timeline Structure

  18. Vote goal & Supporter goal Watch tomorrow’s webinar! 1pm EST

  19. Your voter contact plan Goals Universes Program Timeline Structure

  20. What’s a universe? A GROUP OF PEOPLE WHO SHARE COMMON CHARACTERISTICS: Geography Gender Age Race/Ethnicity Voting History Consumer Data Party Affiliation

  21. WHOM DO WE CONTACT?

  22. WHOM DO WE CONTACT?

  23. WHOM DO WE CONTACT?

  24. OUR UNIVERSES • Volunteer • Voter Registration • GOTV • Persuasion

  25. Your voter contact plan Goals Universes Program Timeline Structure

  26. PROGRAM math Step 1: Vote Goal Step 2: Supporter ID Goal Step 3: Contact Goal Step 4: Attempts Goal Step 5: Shift Goal Shift 6: Recruitment Goal

  27. Step 3: Contact Goal SUPPORTER ID GOAL 10,000 50,000 .60 3 PASSES CONTACT GOAL EXPECTED SUPPORT

  28. Step 4: ATTEMPTS Goal CONTACTS GOAL 200,000 50,000 .25 CONTACT RATE ATTEMPTS GOAL

  29. Step 5: SHIFT GOAL ATTEMPTS GOAL 200,000 2,000 100 ATTEMPTS PER SHIFT SHIFT GOAL

  30. Step 6: Volunteer recruitment GOAL SHIFT GOAL 2,000 4,000 .50 FLAKE RATE RECRUITMENT GOAL

  31. Your voter contact plan Goals Universes Program Timeline Structure

  32. Creating your voter contact plan: Timeline

  33. Creating your voter contact plan: Timeline

  34. Creating your voter contact plan: Timeline

  35. Creating your voter contact plan: Timeline

  36. Creating your voter contact plan: Timeline

  37. Your voter contact plan Goals Universes Program Timeline Structure

  38. Engagement campaign structure

  39. Volunteer structure PRECINCT CAPTAINS NEIGHBORHOOD TEAMS

  40. structure small campaign

  41. structure MEDIUM campaign

  42. structure Large campaign

  43. Structure: Turf

  44. REVIEW What is voter contact? Why do we do it? Creating a Voter Contact Plan -Goals -Universes -Timeline -Structure -Program Next Steps, Q&A

  45. Questions?

  46. Evaluation

  47. Vote Goals and Targeting - Tue, Aug 21, 2012 at 1:00 PM EDT 
We'll discuss how to use historical data to set vote or program goals, and cover the basics of voter targeting for persuasion or GOTV. Phone banking and Canvassing - Wed, Aug 22, 2012 at 1:00 PM EDT 
We'll do a deeper dive into the specifics of running a phone bank or canvassing program. Online to Offline - Thu, Aug 23, 2012 at 1:00 PM EDT - Review strategies for integrating your online program with your field program. Online Ads - Fri, Aug 24, 2012 at 1:00 PM EDT - Discuss how to strategically use Facebook and Google ads effectively and inexpensively for your campaign.  What’s Next?: this week

  48. Interdependent Leadership (aka the Snowflake Model) How can I support NOI On Demand? https://act.neworganizing.com/donate/NOD_Donate_08-2012/ Interdependent Leadership

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