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Product Innovation Event 2013 NovoSeal S450

Product Innovation Event 2013 NovoSeal S450. NovoSeal S450. Content. Product Description Why was it developed? Customer Segments Product Positioning Competitor Products USP’s, Advantages Sales Arguments Pricing Documentation Conclusion Animation “Installation”. NovoSeal S450.

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Product Innovation Event 2013 NovoSeal S450

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  1. Product Innovation Event 2013 NovoSeal S450

  2. NovoSeal S450 Content • Product Description • Why was it developed? • Customer Segments • Product Positioning • Competitor Products • USP’s, Advantages • Sales Arguments • Pricing • Documentation • Conclusion • Animation “Installation”

  3. NovoSeal S450 Product Description • Flexible Shelter with high potential for energy saving • Optimised alternative for Koch Shelters • Standard dimensions: • Nominal width 3450 mm • Nominal height 3400 mm • Nominal depth 600 mm • Top curtain 900 mm • Side curtains 600 mm

  4. NovoSeal S450 Elevating Roof • Roof independently moveable • Roof retracts if necessary • Integrated rain channel

  5. NovoSeal S450 Elevating Roof • Reliable sealing- roof is following the movements of the truck • Automatic return to starting position after truck has left • No damages - the roof will retract

  6. NovoSeal S450 Side Parts • Flexible • Strong and resistant • Thermally insulating by premium quality foam material

  7. NovoSeal S450 Side Parts: • Optimum sealing • Flexible against damage • Operation independent of roof

  8. NovoSeal S450 Side Part – innerstructure: Fabric-reinforced cover Multiple-reinforced, extremely resistant curtain material Framework Foam-Core

  9. NovoSeal S450 Why was itdeveloped? • “Me too”-product as replacement for Koch-Shelters • Chance for improvements • Market requirements • Completion of our portfolio • Thermally insulating parts fit to our “Gone Green”-strategy

  10. NovoSeal S450 Customer Segments • All markets • All customers • Also as offer for replacement

  11. NovoSeal S450 ProductPositioning • Above S420-Shelter • Better thermally insulation than S420-Shelter • Independently operating elevating roof • Exclusive Iso-Foam-Shelter on the market with integrated rain drain

  12. NovoSeal S450 Competitor Products • Koch is selling directly, but supplies all other competitors as well • Hörmann – new product shown on Munich Fair • Difference to competitors: • Integrated rain channel • Simplified installation of roof • Minimized risk of injuries during installation

  13. Novo i-Vision Visual USP´s, Advantages • Side Parts with foam core • Less damages • Thermally insulating • Elevating roof independent of side parts • Integrated rain channel • Simple installation

  14. NovoSeal S450 Sales Arguments • Better sealing • Less damages • Less wear and tear • Roof operating independently • Integrated rain channel • Possible savings due to thermally insulation • Koch has newly modified the design – less quality expected

  15. NovoSeal S450 Pricing • NovoSeal S450 ca. 1.525 € • NovoSeal S420 ca. 1.180 € • NovoSeal S420e ca. 1.071 € • Koch-Shelter ca. 1.485 € Approx. referencesize: Width 3450mm, Height 3400mm

  16. NovoSeal S450 Documentation • Available: • Price List • Order Forms (DE, EN) • Animation “Installation” • Animation “Inner Structure of Side Parts” • Starting from week 30: • Installation Manual • Product Data sheet

  17. NovoSeal S450 Conclusion • Optimised product as replacement for Koch-shelter • Flexible and durable shelter • Thermally insulating properties • Independently operating roof • Integrated rain channel • Quick installation

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