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Bid Proposal for National IP Network Development for New Competitive Telco in Australia

Track4 Consultancy is preparing a bid to support NcT in launching their cellular and IP services in key Australian cities: Sydney, Melbourne, and Adelaide. Our proposal will encompass comprehensive strategies in marketing, finance, engineering, and service delivery. We aim to position NcT among the top IP service providers, targeting residential and mobile users. Presentations will detail market analysis, financial projections, network design, and service offerings. The deadline for the presentation submission is July 15th at 9:00 AM.

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Bid Proposal for National IP Network Development for New Competitive Telco in Australia

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Presentation Transcript

  1. Your Exercise Track4

  2. The Scene • A new competitive telco (NcT) is opening up for business in Australia. • They intend to provide cellular phone services and IP services as major elements of their business

  3. The Scene • Track4, an international consultancy company wishes to tender a bid to the NcT to build and operate the national IP network • Our task is to prepare the bid

  4. The Environment • Australia is a developed economy • The company intends to operate in three cities: Sydney – population of 4,000,000 people Melbourne – population of 4,000,000 people Adelaide – population of 1,000,000 people

  5. The Environment • The company aims to be one of the leading providers of business IP services in these cities, hopefully gaining the #3 position • The company is also interested in providing IP services to the residential market, as well as providing IP services to mobile phone users

  6. Your Task • The bid response should factor in • Marketing • Finance • Engineering • Services As they relate to the IP service activity

  7. Your Task • EACH team is to prepare a presentation on how they will undertake this activity.

  8. Marketing • Describe the target market sectors, service offerings to be constructed and competitive strategy, and potential acquisition strategy

  9. Business • Prepare a financial business plan, indicating how much seed capital will be required and in what time the operation will be financially self-sufficient

  10. Engineering • Prepare an engineering design for the various stages of IP network rollout

  11. Services • Services to define the services to be offered to the network’s customers, where the services are to be housed, protected and operated

  12. Deadline • The NCT management team meets on Saturday, 15th July at 9:00 am • They will review presentations from each team • Web or Powerpoint presentations are encouraged.

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