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Georgia Hispanic Chamber of Commerce (GHCC), The Hispanic Leader in Economic Development

Georgia Hispanic Chamber of Commerce (GHCC), The Hispanic Leader in Economic Development “GHCC Vision” Atlanta Woman Magazine Tisha R. Tallman, President & CEO October 11, 2008. Brief History. 1984 Atlanta Hispanic Chamber of Commerce 1991 Georgia Hispanic Chamber of Commerce

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Georgia Hispanic Chamber of Commerce (GHCC), The Hispanic Leader in Economic Development

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  1. Georgia Hispanic Chamber of Commerce (GHCC), The Hispanic Leader in Economic Development “GHCC Vision” Atlanta Woman Magazine Tisha R. Tallman, President & CEO October 11, 2008

  2. Brief History • 1984 Atlanta Hispanic Chamber of Commerce • 1991 Georgia Hispanic Chamber of Commerce • 1993 GHCC 501(c)(6) • 2001 HACED 501(c)(3): advance the formation and growth of Hispanic business • Foundation 501(c)(3)

  3. Mission To promote and support the domestic and international economic development of Hispanic businesses and individuals, and to serve as a link between non-Hispanic entities and the Hispanic market

  4. Vision By 2011, to be an economic development beacon, and sought after as a Hispanic strategic leader at all levels of the economic development dialogue in Georgia and in Latin America

  5. The Context: Demographics

  6. Demographics of the Hispanic Population • National (Current and Projected) • Local (Current and Projected) What does this mean for the economy? • Hispanic-Owned Businesses (Current and Projected Numbers) • Hispanic Market – Buying Power (Current and Projected Numbers) • Other Considerations What does this mean for the GHCC? • We are the Hispanic market – consumers • We are Hispanic-owned businesses – job creators

  7. Hispanic Population – National Current • As of 2007, an estimated 45 million, or almost 15 percent of total population(U.S. Census Bureau, Annual Estimates of the Population by Sex, Race, and Hispanic Origin for the United States: April 1, 2000 to July 1, 2007) • Largest minority population since 2002(U.S. Census Bureau, Annual Estimates of the Population by Sex, Race, and Hispanic Origin for the United States: April 1, 2000 to July 1, 2007) • As of 2000 Census, one in eight people were of Hispanic origin.(U.S. Census Bureau) • Majority of the Hispanic population is of Mexican origin, as of 2006 representing 64.1 percent.(Pew Hispanic Center, Statistical Portrait of Hispanics in the United States, 2006, January 23, 2008)

  8. Hispanic Population – NationalProjected • By 2012, an estimated 52 million (Selig Center for Economic Growth, Terry College of Business, The University of Georgia, May 2007) • By 2012, nearly one person out of every six living in the U.S. will be of Hispanic origin. (Selig Center for Economic Growth, Terry College of Business, The University of Georgia, May 2007) • By 2050, an estimated 102.5 million (U.S. Census Bureau, 2004, “U.S. interim Projections by Age, Sex, Race, and Hispanic Origin,” March 18, 2004)

  9. Hispanic Population – Local Current • As of 2007, GA Hispanic population at an estimated 684,000 or about 7 percent of total population (U.S. Census Bureau, Estimates of the Population by Race Alone or in Combination and Hispanic Origin for the United States and States: July 1, 2007) • Largest county populations: Gwinnett, Cobb, Fulton, DeKalb, Hall • Largest city populations: Atlanta-Sandy Springs, Gainesville, Dalton

  10. Hispanic Population – Local Projected By 2012, an estimated population of 974,390 in GA (Selig Center for Economic Growth, Terry College of Business, The University of Georgia, May 2007)

  11. What does the growth in the Hispanic population mean for the economy? Businesses – Job Creation Market – Consumers

  12. Hispanic-Owned Businesses – Current • 2 million Hispanic-owned businesses in the nation generating almost $300 billion in annual gross receipts (Small Business Administration, HispanicTelligence) • Hispanic firms grew by 31 percent between 1997 and 2002, more than three times faster than the 10 percent increase in the number of all U.S. firms. (Census Bureau, data release 2006)

  13. Hispanic-Owned Business –Current • As of 2002, GA had 18,310 Hispanic-owned firms representing $4.2 billion in business revenues. (2002 Survey of Business Owners, Small Business Administration) • Of the top 25 minority firms in Atlanta, 10 are Hispanic-owned. (Atlanta Business Chronicle – The Book of Lists, 2006-2007)

  14. Hispanic-Owned Business –Current • There are more Latina-owned businesses than any other group of women of color. (Key Facts on Businesses Owned by Women of Color, 2008 Update, Center for Women’s Business Research, 2008). • As of 2008, there were $747,108 Latina -owned firms employing 430,082 people and generating nearly $61 billion in revenues. (Key Facts on Businesses Owned by Women of Color, 2008 Update, Center for Women’s Business Research, 2008).

  15. Hispanic-Owned Business – Projected • By 2010, there will be 3.2 million Hispanic firms generating $465 billion (Small Business Administration, HispanicTelligence) • A Junior Achievement poll showed that 79 percent of Latino teens want to start their own businesses. (Hispanic Trends)

  16. Hispanic Buying Power – Current • Between 1990 and 2007, Hispanic buying power rose from 5 percent to 8.6 percent, and it rose in every state. (Selig Center for Economic Growth, Multicultural Economy, Third Quarter 2007) • Projected by 2007, the Hispanic market represented $862 billion (about the same size as Mexico’s entire economy – in terms GDP). (Selig Center for Economic Growth, Multicultural Economy, Third Quarter 2007)

  17. Hispanic Buying Power – Current • In GA, the Hispanic buying power rose from $1.3 billion in 1990 to $13.6 billion in 2007. (Selig Center for Economic Growth, Multicultural Economy, Third Quarter 2007) • Georgia is the fourth fastest growing Hispanic market in the nation (1990-2007). (Selig Center for Economic Growth, Multicultural Economy, Third Quarter 2007) • Georgia is tenth largest Hispanic market in the nation as ranked by 2007 size of market in billions of dollars. (Selig Center for Economic Growth, Multicultural Economy, Third Quarter 2007)

  18. Hispanic Buying Power – Projected • Predicted that the buying power will rise to $1.2 trillion in 2012. (Selig Center for Economic Growth, Multicultural Economy, Third Quarter 2007) • Predicted to rise at a faster rate than other minority groups. (Selig Center for Economic Growth, Multicultural Economy, Third Quarter 2007)

  19. What does this mean for the GHCC? We are Hispanic-owned businesses We are the Hispanic Market

  20. Who We Are • 1,200 members • 850 companies • Wide membership range • Our Corporate Sponsors • Bi-National Chambers of Commerce • HACED • Foundation

  21. Corporate Sponsors

  22. Bi-National Chambers of Commerce

  23. Additional Chambers • Guatemalan-American Chamber of Commerce • Relationships with others outside our umbrella

  24. HACED • Small business incubator • 85 seminars and workshops • Business consultation • Incorporation

  25. Foundation • Education - Scholarships • Community service - Toys

  26. Benefits • Advertising • Networking opportunities • Annual events: Awards Gala, Business & Career Expo, Hispanic Legislative Breakfast • Membership directory • Legislative voice • Member to member business opportunities • Trade missions (Brazil, Chile, Mexico)

  27. Vision: By 2011,to be an economic development beacon, and sought after as a Hispanic strategic leader at all levels of the economic development dialogue in Georgia and in Latin America

  28. Service Excellence Market Dominance

  29. Service Excellence • Restructure and Enhanced Infrastructure • Valued Added: New Member Benefits (health benefit products; business development; vendor opportunities); extended membership base – international, student, non-profits • Responsive: 24 hour turn around on administrator email; extended office hours; monthly email blasts • Participatory: Member committees; survey; membership drive; membership discounts; member office vendors • Accountable: Measurable outcomes

  30. Market Dominance • Domestic: industry specific; educational arm expanded; expand beyond GA (Latina summit) • International: Bi-National Chambers; will be adding Guatemala; create other bi-national chambers; independent trade missions (Brazil, Mexico, Chile, expand Argentina); business match sessions (Bucaramanga; Montreal); meetings (Americas Competitiveness Forum; APEC CEO Summit 2008

  31. New Member Benefits • Advertising and product placement • Networking: Women’s Speaker Series; Supplier Diversity Series; Networking and New Member Welcome; New Member Orientation • Annual events: HABLA; Gala; International and Domestic Expo; Hispanic Legislative Breakfast • Legislative Voice: new lobbyist • Member to member; member to corporate partner; member to government partner; member to international partner • Website: 3 new phases • Enhanced membership directory • Health benefits products • Discounted services and products in: accounting; branding and marketing; legal services; payroll and human resources • Affinity programs and other discounts • Educational seminars and business development opportunities

  32. Foundation • Education • Health • Community Service

  33. Call • Membership • HACED giving • Foundation giving

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