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Crafting Effective Social Media Marketing Plans for Diverse Products

This exercise splits participants into six groups to develop social media marketing plans tailored for various products, including high-end clothing like Ralph Lauren, exclusive automobiles such as Tesla, a new juice brand from a legacy soft drink company, a web start-up focused on recipe management, an electronic start-up featuring innovative dog-walking robots, and a new novel. Each team will strategize on the target audience, branding, content, and promotional tactics to successfully engage consumers and drive sales in their assigned category.

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Crafting Effective Social Media Marketing Plans for Diverse Products

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  1. Social Media Supplement

  2. A Quick Introduction socialnomics.net

  3. Class Exercise • 6 Groups • Create a social media marketing plan for • High-end mass market clothes (e.g., Ralph Lauren) • Exclusive high-end automobile (e.g., Tesla) • New juice brand from an existing soft drink company (e.g., coca cola and fuse) • Web start-up (e.g., recipe management) • Electronic start-up (e.g., dog-walking robot) • New novel

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