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Jump Start Your Social Media Efforts in 60 Minutes Per Day or Less !. Presenters: Christopher Bell, Good Counsel Homes Mark Loux , Douglas Shaw & Associates. What social media Sites are you currently using?. What are you struggling with most in maximizing your Social Media Efforts?.
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Jump Start Your Social Media Efforts in 60 Minutes Per Day or Less! Presenters: Christopher Bell, Good Counsel Homes Mark Loux, Douglas Shaw & Associates
What social media Sites are you currently using? National Catholic Development Conference 2013
What are you struggling with most in maximizing your Social Media Efforts? National Catholic Development Conference 2013
What Do you hope to take home from this session? National Catholic Development Conference 2013
MESSAGING PYRAMID National Catholic Development Conference 2013
Strategic Overview • Content:Create compelling content that people want to relate to • Connection:Develop Relationships with potential supporters, volunteers, brand ambassadors • Conversation:Facilitate ongoing conversation • Conversion:Deliver clear and impactful calls to action and increase conversion from marketing messages • Consistency:This isn’t a one time effort National Catholic Development Conference 2013
Do you have something relevant to say? National Catholic Development Conference 2013
It’s only “junk” if it’s irrelevant to me. National Catholic Development Conference 2013
IMPROVING CONVERSATION • In most messaging there aren’t relevant calls to action. Meaning, there’s nothing I can do right now. This presents a problem when people are prime for the next thing and there’s no clear pathway. • Establishing the four c’s is all about conversion and turning the crank (Consistency) National Catholic Development Conference 2013
Consistency National Catholic Development Conference 2013
Improving Consistency • Build Relationships • Don’t Disappear • Get Feedback • Look for other meaningful ways to connect • Don’t tell competing stories • Become a great storyteller National Catholic Development Conference 2013
Listening Joining Sharing National Catholic Development Conference 2013
Any tools available to help us listen and communicate? National Catholic Development Conference 2013
Truths about Social Media • While the actual out-of-pocket costs are low, if you want to make an impression and move opinion you have to invest time. • Your reward is correlated to the time you invest. • If you aren’t creating conversations, you’re just noise in the marketplace. • Social Media is mobile! National Catholic Development Conference 2013
Truths about Social Media • We can easily get hung up on the tools and apps and lose focus on the message. • Each Social Media site has its strengths and weaknesses. Maximize the strengths! • You don’t need an active profile on every Social Media site. Focus. • We need to learn the act of selflessness if we’re going to get good. National Catholic Development Conference 2013
Truths about Social Media • It’s not complicated. National Catholic Development Conference 2013
A Practical Case Study Putting Theory into Practice National Catholic Development Conference 2013
A Practical Case Study Good Counsel in social media National Catholic Development Conference 2013
Questions? National Catholic Development Conference 2013
Contact Us: Mark Loux Sr. Vice President Strategy & Analytics Douglas Shaw & Associates 1717 Park St., Suite 300 Naperville, IL 60563 www.DouglasShaw.com (630) 901-2291 @MARKL44 Christopher Bell Executive Director Good Counsel Homes P.O. Box 6068 Hoboken, NJ 07030 www.goodcounselhomes.org (201) 795-0637 @GoodCounselOrg National Catholic Development Conference 2013
