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MEDIACOM WHO WE ARE AND WHAT WE DO

1. MEDIACOM WHO WE ARE AND WHAT WE DO. We work with clients of all sizes. Over 10 million. Under 2 million. Under 10 million. And we like to forge long term relationships. 10 years. 15 years. We work with Mars Wrigley across 15 markets. Europe:

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MEDIACOM WHO WE ARE AND WHAT WE DO

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  1. 1 MEDIACOM WHO WE ARE AND WHAT WE DO

  2. We work with clients of all sizes Over 10 million Under 2 million • Under 10 million And we like to forge long term relationships 10 years 15 years

  3. We work with Mars Wrigley across 15 markets Europe: Austria, Croatia, Czech Republic, Germany, Finland, Switzerland, Slovenia, Slovakia, Poland, UK Canada Hong Kong India Israel North Africa

  4. 2 CHEWING GUM ACTION GROUP 2013 MEDIA PROPOSAL

  5. A quick recap on the job at hand for us We will deliver scale AND high impact media in a variety of formats to reach people when they might be thinking of dropping gum litter. Ultimately to reduce chewing gum litter! We must raise awareness that dropping gum is litter, and fines may be incurred for doing so. We must also promote responsible disposal of used gum …Creating a sense of local pride and less gum on our streets!!

  6. Where we’ll be

  7. And the creative we’ll be adapting to use

  8. 3 THE MEDIA PLAN!

  9. Our planning strategy is about relevancy, and our media is focused ongetting close to the ‘point of drop’

  10. We’re proposing a variety of outdoor formats, working together to build awareness, coverage and frequency of the message in the cities and towns of our partners Rail Mobile Roadside Bus Super High Impact

  11. Roadside formats will deliver mass reach on the street when people may be thinking about littering Targeted with proximity to point of disposal ATM ads Roadside 6 sheets Phone Kiosks Illuminated, high dwell time Major high street coverage, building frequency quickly Lamp Post Banners

  12. Bus Supersides& Streetliners talk directly to pedestrians, giving strong coverage in town centres Talk directly to pedestrians with frequency as buses travel through town and city centres Large image ad on the high street – attention with stature

  13. Mobile media is large format, hard to miss and excellent for targeting town centres Visibility in dark or poor weather conditions Large Digivans Digivans Moving image – eye catching and memorable Screen can be raised for maximum visibility Portable, and can be deployed and optimised for days of high pedestrian traffic Backlight 48 sheetAdvans

  14. Rail formats provide additional coverage at point of purchase and disposal Rail 6 sheets Rail Digital 6 sheets Rail 6’s deliver high coverage at purchase points. Digital 6’s can use moving image  higher levels of ad recall Longer dwell time as commuters wait for trains Rail 4 sheets

  15. Liverpool media wall is a unique, huge impact opportunity in a high footfall area A high quality LED media wall, located in the centre of Liverpool, opposite Lime Street Station and delivering huge impact. We will utilise its full motion capabilities to showcase all 5 creatives

  16. 4 APPENDIX

  17. Swansea BID

  18. Falkirk BID

  19. Peterborough Council

  20. Liverpool City Council

  21. Bournemouth Council

  22. Wyre Forest Council

  23. Nottingham City Council

  24. Northampton Council

  25. Neath Port Talbot

  26. Rochford Council

  27. Corby Council

  28. Highlands Council

  29. Milton Keynes Town Centre Mgmt

  30. Wimbledon BID

  31. Cambridge City Council

  32. Hull City Council

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