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Sponsorship Overview

Sponsorship Overview

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Sponsorship Overview

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Presentation Transcript

  1. Sponsorship Overview

  2. What is SchoolTipline? • SchoolTipline is a way to prevent bullying, vandalism, theft, drug use, fighting, etc. at school • Anonymity is key – it increases student reporting and eliminates the fear students have of being labeled a “snitch” or being seen in the principal’s office. • Supported by research, SchoolTipline has seen results from its program.

  3. The Results This service saved my life. Thank you for having it at my school! - Lindsay

  4. Making News Featured On

  5. SchoolTipline’s Mission SchoolTipline is dedicated to providing the advanced technology that facilitates engagement and open communication for school communities. Engagement Safety SafeTalk™ MobileContest™ MassAlert™ MobileGroups™

  6. Sponsorship: Contest Press Releases Printed materials Txt msg, video School Assembly Vote online or by mobile phone

  7. Business Opportunities Branding on posters, cards, and flyers as well as your business link posted on our Web site. Press Releases and Community Letters will be sent out, thanking the sponsor for their contest enrollment. Recognition at School Assembly when winner is announced.

  8. Branding - Print & media Mobile Connect To:847847 Text follow @school to sign up

  9. Text Messaging? • About 80% of teens carry a cell phone (up from 40% in 2004). • In Q2 2008, teens sending and receiving an average of 1,742 texts per month. • They're receptive to SMS Advertising • 35% of teens see text message advertising in a month. • 45% say they have responded in some way. The most popular response is through sending another text message. • Data from the Q4 2008 Nielsen Mobile Insights Report and Harris Interactive.

  10. Why Text Messaging? A two month mobile interactive ad campaign resulted in a 9% increase in sales. McDonalds burger offer, 25% took up the offer. They broke their turnover records during the test period. Coke saw a 5.2% response rate to their campaign ads. Lids saw a 200% return on ad spend after their campaign. After Palm’s campaign, 40.3% of respondents wanted a Palm Centro Phone.

  11. Marketing Opportunity Mobile group msg. Cheer practice changed to 3:30 pm tonight! Can't wait to see you! *Cravin double cheese? reply CHZY  Tagline offer

  12. Conclusion • With SchoolTipline, you can reach your target market: parents, teachers, and students • By sponsoring schools, you will raise awareness about your product and/or services • Become more involved in the community by getting involed with School Tipline.

  13. Thank you for your time Any Questions?