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MARKETING UPDATE Review and Preview May 2014

MARKETING UPDATE Review and Preview May 2014. 1. MAY ACTIVITY. 2. jurysinns.com. Visits on mobiles continue to increase YoY London Heathrow had the most website transactions in May

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MARKETING UPDATE Review and Preview May 2014

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  1. MARKETING UPDATE Review and Preview May 2014 1

  2. MAY ACTIVITY 2

  3. jurysinns.com • Visits on mobiles continue to increase YoY • London Heathrow had the most website transactions in May • Most visits came from Google paid search with ‘jurys inn’ and ‘jurys inn dublin’ bringing the most visits 3

  4. jurysinns.com • Website changes in May: • New website content • Tourist Guide to Edinburgh • Guide to business meetings • Guide to presentations and • public speaking • Summer rates and 24 hour sale • Jurys Inn Chelsea rebrand 4

  5. Email activity • Overview • Our April email activity featured the following campaigns: • Summer rates • 24 hour sale 5

  6. Summer rates Overview Two versions of this email were sent out. On version one the images changed as a user rolled over them, version two did not have the image change. Both emails performed similarly with no clear ‘winner’ of the creative test. 6

  7. 24 hour sale Overview Our sale on Thurs 29th May offered 25% off room only rates. Again there were two versions of this email. The first gave full details of the sale and the second told the recipient that something exciting was happening at jurysinns.com. The email without the offer details had more clicks to the site and almost 20% more sales. 7

  8. Chelsea Rebrand On 15th May, Jurys Inn London Chelsea rebranded as DoubleTree by Hilton London-Chelsea. The ground floor, bedrooms and exterior were refurbished and rebranded to DoubleTree standard. 8

  9. Chelsea Rebrand

  10. Chelsea Rebrand

  11. Chelsea Rebrand

  12. Jurys Business Booker • Overview • A new and improved Jurys Business Booker was launched in May with improvements • to the back end system for Sales Managers and the web front end for members. • Details • We created a new logo identity, web content and promotional material for • Jurys Business Booker. The marketing support plan for launch included: • Dedicated webpage for Business Booker with information and link to new Expression of Interest form • A5 Business Booker brochure for new members which sells BB with call to action to go to webpage to register interest • A4 Highlights of Business Booker flyer for existing members • Business Booker pens and post it notes • Business Booker Plasma slide for reception • Ezine sent to all existing members announcing improvements to Business Booker • Postings on Facebook and Twitter • Linkedin campaign post launch • Press Release issued to business and trade titles in UK and Ireland 12

  13. Jurys Business Booker • Back end • Functionality has been improved for our Sales Managers including improved account • search, ability to set up Master and sub accounts and streamlined reporting. 13

  14. Jurys Business Booker Front end Members now have one account which they can book rooms and earn loyalty points on. Free room nights can be redeemed online and members can now set up multiple offices. 14

  15. Jurys Business Booker Plasma slide A4 Flyer for existing members Brochure for new members 15

  16. Social Media • May key achievements • Listed no.1 in The Marketing Times #Top30 Irish Hotels on Twitter • Listed no.17 in The Marketing Times #Top30 UK Hotels on Twitter Klout score remained constant at 70 throughout the month of May • New Followers this month: • Facebook: 2.6k • Twitter: 758 • Top Twitter retweets & mentions • Peter Andre: 3.19 million followers 16

  17. F&B Overview Our new group bar and restaurant menus were launched on May 5th Details Menus still contain our extensive grill section with some great new ‘summery’ additions like; sea bream, baked hake and banana brulee! 17

  18. In-House Collateral A new lobby plasma presentation was issued to all hotels in May and included new slides promoting Free WiFi, Jurys Business Booker and our new Superior Room package offering. Please ensure your hotel is using this new presentation. 18

  19. JUNE ACTIVITY 19

  20. jurysinns.com • Website changes in June: • New ezine sign up welcome email • New online payment solution • Double Discount and 3 day sale • ‘No availability’ results changes • Redesign of Jurys Inn Careers commences • Website design changes and enhancements 20

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