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Chapter 7 Internet Service Providers: Hosting Your Web Site PowerPoint Presentation
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Chapter 7 Internet Service Providers: Hosting Your Web Site

Chapter 7 Internet Service Providers: Hosting Your Web Site

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Chapter 7 Internet Service Providers: Hosting Your Web Site

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  1. Chapter 7Internet Service Providers: Hosting Your Web Site

  2. Internet Service Providers: Objectives OBJECTIVES • How ISPs Work • How to Choose an ISP • How to Choose & Register Your Domain Name

  3. Internet Service Providers: How ISPs Work HOW ISPs WORK • Web Site Infrastructure • Standby Electric Power • Redundant ‘Fault-Tolerant’ Servers • Redundant Communications Lines • One or More Firewalls

  4. Internet Service Providers: How ISPs Work TYPES OF SERVICE PROVIDERS • Internet Service Provider • Application Service Provider • Business Service Provider • Wholesale Service Provider

  5. Internet Service Providers: How ISPs Work TYPES OF WEB HOSTING SERVICES • Dial-Up Access • Developer’s Hosting • Web Hosting • Industrial Strength Hosting

  6. Internet Service Providers: How ISPs Work HOW TO BECOME AN ISP • Contract with a regional network providing bandwidth • Procure a leased communications line to one of the company’s routers • Procure hardware & software to manage Internet communication • Set up dial-in lines to connect users • Maintain enough manpower to manage ISP traffic & deal with users

  7. Internet Service Providers: How to Choose an ISP HOW TO CHOOSE AN ISP • Bandwidth Size • E.g. High-speed T1 & T3 lines • Connection Availability & Performance • Normal: 5 – 10MB • Virtual Hosting • E-mail Aliases

  8. Internet Service Providers: How to Choose an ISP HOW TO CHOOSE AN ISP • Stability & Staying Power • Local Access • Customer Service & Technical Support • Reliability • Price

  9. Internet Service Providers: How to Choose an ISP TRENDS TO LOWER CUSTOMER CHURN RATE • Building a Brand Identity • Providing Broadband Service • Focusing More Attention on Business Users

  10. Internet Service Providers: How to Choose & Register Domain Name ISP NEEDS FOR ONLINE MARKETING • Register Domain Name • Capture & Forward e-mail • Host the Website • Technical & Managerial Support • On-the-road Support

  11. Internet Service Providers: How to Choose & Register Domain Name WHAT IS A DOMAIN NAME? • Unique Internet address • Domain Name System (DNS) translates between IP address & URL

  12. Internet Service Providers: How to Choose & Register Domain Name HOW IS A MESSAGE BEING SENT? Packets Packets Receiving PC Sending PC Router Figure: TCP/IP & Message Transmission

  13. Internet Service Providers: How to Choose & Register Domain Name REGISTRATION CONSIDERATIONS • One or two close names • Unique product domain name • Ideal company domain name

  14. Internet Service Providers: How to Choose & Register Domain Name CYBER COMMANDMENTS OF WEBSITE DOMAIN NAMES • Determine whether proposed domain name infringes any trademarks • Determine whether proposed domain name dilutes any famous marks • Obtain federal trademark registration of proposed domain name • Register proposed domain name with InterNIC • Get permission before linking to other websites • Watch for expanded top-level domain names & registries

  15. Internet Service Providers: How to Choose & Register Domain Name PITFALLS FOR USING ISP • Overcharging • Domain Name Status • Backup • Contractual Language

  16. Internet Service Providers: How to Choose & Register Domain Name FREQUENTLY ASKED QUESTIONS • What is involved in registering a domain name in .com, .net or .org? • How long does a registration last? Can it be renewed? • Can one change registrars after registering a domain name?

  17. Chapter 7Internet Service Providers: Hosting Your Web Site