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Advertising Vocabulary

Advertising Vocabulary

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Advertising Vocabulary

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  1. Advertising Vocabulary

  2. Vocabulary wordsWith a partner try to unscramble the following words • dnsoree • tmoorpe • iastmoltnie • wobanadg • visiodsern • natevanregadr • dieam • rednts • dopcutr • naduieec • eeseoytrpt • tatissatsic • indgrabn • ogosl • nalsogs • rosnm

  3. Endorse • Promote • Testimonial • Bandwagon • Diversion • AvanteGarde • Media • Trends • Product • Audience • Stereotype • Statistics • Branding • Logos • Slogans • Norms

  4. Most Persuasive words in advertisingBrainstorm with a partner why these words are used so often in advertising. Discuss at least 5 • Suddenly • Now • Announcing • Introducing • Improvement • Amazing • Sensational • Remarkable • Revolutionary • startling • Miracle • Magic • Offer • Quick • Easy • Wanted • Challenge • Compare • Bargain • Hurry

  5. Can you think of other words that are used frequently to sell products or services? • List words as a class • Discuss how these words have impact for potential buyers

  6. Vocabulary • Systematically • 1. Carried on using step-by-step procedures. • 2. Purposefully regular; methodical. See Synonyms at orderly. • Inadequacy • 1. The quality or condition of being inadequate. • 2. An instance of being inadequate; a failing or lack. • Consumers • 1. One that consumes, especially one that acquires goods or services for direct use or ownership rather than for resale or use in production and manufacturing.

  7. Self image • the mental picture, generally of a kind that is quite resistant to change, that depicts not only details that are potentially available to objective investigation by others (height, weight, hair color, sex, I.Q. score, etc.), but also items that have been learned by that person about himself or herself, either from personal experiences or by internalizing the judgments of others.

  8. Illusion • A distortion of the senses, revealing how the brain normally organizes and interprets sensory stimulation. • Airbrushed • Is the process of using a small, air-operatedtool that sprays various media including inkand dye, but most often paintusing the process of nebulization. It is used to alter photographsin the pre-digital era. In skilled hands it can be used to help hide signs that an image has been extensively retouchedor "doctored". • Artificial • something which is not natural. Its original sense, related to artifact and artifice, refers to a product of human endeavor; a more English but genderedsynonym is man-made. It is also used to mean "false", a substitute for the real thing

  9. Emphasized • To give emphasis to; stress; to express importance • Implied • 1. To involve by logical necessity; entail: Life implies growth and death. • 2. To express or indicate indirectly: His tone implied disapproval. See Synonyms at suggest. • Promote • 1. To urge the adoption of; advocate • 2. To attempt to sell or popularize by advertising or publicity • Norm • A standard, model, or pattern regarded as typical • Commercialism • in its original meaning, is the practices, methods, aims, and spirit of commerce or business. Today, however, it primarily refers to the tendency within capitalism to turn everything into objects, images, and services sold for the purpose of generating profit. There is also a tendency for intangible things such as happiness, beauty, or health to be given a monetary value or to be spoken of as commodities.