Presented by: George Borden, Digital Signage National Sales Manager

1. An introduction to digital signage Presented by: George Borden, Digital Signage National Sales Manager `Company Confidential

2. Agenda An Digital Signage Introduction Market and Opportunity Overview iCOMPEL™ Introduction Multimedia Solutions Black Box Educational Resources Q & A 2 `Company Confidential

3. What is digital signage? Digital signage is an electronic medium that makes it possible to deliver dynamic and compelling content at the right location at the right time to achieve better results. 3 3 `Company Confidential

4. Increase sales Build brand awareness Improve internal or external communications Encourage certain behaviors Increase customer satisfaction Motivate employees Inform, educate, and communicate in real time Use as an emergency notification system Digital signage is an affordable and effective medium to: 4 `Company Confidential

5. Digital signage applications • Retail • Malls • Standalone stores • Convenience stores • Service stations • Restaurants and bars Corporate • Information in high-traffic areas • Wayfinding • Cafeterias • Conference rooms • Lobbies

6. Digital signage applications Education • Campus • Dorms • Student centers • Departments • Administration • Cafeterias Transportation • Flight or schedule information • Advertising • Wayfinding • Ticketing and check-in

7. Digital signage applications • Hospitality • Information • Wayfinding • Advertising • Check-in • Concierge Medical • Waiting rooms • Wayfinding • Department training • Status monitoring

8. DS Applications: Digital signage applications • Entertainment • Theaters • Theme parks and arcades • Museums • Libraries Rental and Staging • Events • Trade shows • Concerts • Convention centers

9. A basic digital signage system • Display (plasma or LCD) • Content • iCOMPEL • Create • Manage • Play • Monitor • Deploy 9 9 `Company Confidential

10. U.S. digital signage market • US Digital Signage Market • $2.9 billion - 2009 YTD • $3.7 billion - 2010 • $4.4 billion - 2011 • Segments: • Advertising Networks • Digital Billboards • Communication Networks • Source: PQ Media: 11/09 • “DOOH Growth Remains Strong, Global Growth Outpaces U.S”

11. Key contributors

12. Compel your audience with… About iCOMPEL 12 `Company Confidential

13. A typical digital signage layout Static Images – still or rotating Branding – animation and images Video – live or stored Clock / calendar Scrolling text – prescheduled or real time Live weather forecast (HTML) News/RSS feeds - live from the Internet 13 `Company Confidential

14. iCOMPEL object hierarchy • iCOMPEL is comprised of Layout(s),running at defined times of a week • Each with Zone(s),defining geometry and • Each with aPlayList(s),referencing:Internal Media– held on the local HDD orExternal Media-from the Internet or live TV • iCOMPEL runs Schedule(s), now and at dates into the future

15. The iCOMPEL control paradigm Any number of zones Any position Any size

16. Scheduling with iCOMPEL – time enters the story 16 `Company Confidential

17. iCOMPEL HD Plus High-Speed and iCOMPEL HD Plus VGA, DVI, Ethernet, RS-232, USB, Audio 3"H x 11"W x 10.5"D

18. iCOMPEL Fanless HD and iCOMPEL HD Subscriber 1"H x 10"W x 6.5"D

19. The scalable signage solution Standalone iCOMPEL Use any Web browser from any network computer to access iCOMPEL ICOMP User Network

20. The scalable signage solution Publisher/subscriber function in action Reception Cafe Warehouse Subscriber Subscriber Subscriber User Network Publisher

21. Compel your audience with… iCOMPEL Demo 21 `Company Confidential

22. Compel your audience with… Video distribution 22 `Company Confidential

23. Deliver video, audio, and RS-232 over dedicated CATx

24. Video and audio over IP networks

25. Video and audio over coax

26. A comprehensive approach to digital signage Company Confidential

27. Digital signage resources www.blackbox.com/go/iCOMPEL

28. Digital signage resources The digital signage microsite at blackbox.com/go/iCOMPEL `Company Confidential

29. Ongoing iCOMPEL webinars and on-demand tutorials Topic: Black Box iCOMPEL Digital Signage Demo Date: Friday, April 9, 2010Time: 11:00 am, Eastern Daylight Time (New York, GMT-04:00) ----------------------------------------------------- To register for this meeting ----------------------------------------------------- 1. Go to https://blackbox.webex.com/blackbox/j.php?ED=134164372&RG=1&UID=0&RT=MiMxMQ%3D%3D 2. Register for the meeting. Once the host approves your request, you will receive a confirmation email with instructions for joining the meeting. To view in other time zones or languages, please click the link: https://blackbox.webex.com/blackbox/j.php?ED=134164372&RG=1&UID=0&ORT=MiMxMQ%3D%3D ----------------------------------------------------- For assistance ----------------------------------------------------- 1. Go to https://blackbox.webex.com/blackbox/mc 2. On the left navigation bar, click "Support". You can contact me at: george.borden@blackbox.com 1-724-873-6565

30. Basic assessment questions • Who is the audience that will be looking at the displays? • Customers • Employees • Visitors • All the above • What information do you want to communicate? • Products or services • Current information (news, weather, stock ticker) • Internal communications (alerts, personalized messages, sales and production numbers) • Instructions (directions, room schedules) • All the above • What is the purpose of the solution? • Sell a product (advertising)Signage • Inform the viewer (schedules, alerts, directions) • Entertain the viewer (waiting lines) • Reinforce a theme (create an environment) • What assets do you have to deploy? • Web site information • System data (database, phone switch, production numbers) • Existing ads (video, print, Web) • Live television feed

31. For additional information, please visit www.blackbox.com/go/iCOMPEL. Black Box Digital Signage Team George Borden National Sales Manager724-873-6565 george.borden@blackbox.com Eliot ShafferDigital Signage Success Manager724-873-6553 eliot.shaffer@blackbox.com Steve AcquistaDirector of Digital Signage540-898-3767steve.acquista@blackbox.com

32. Thank you! Questions