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Engineering Department

Etisalat Mobile TV in Egypt. Etisalat: The Leading Network in Egypt. Etisalat: The Leading Network in Egypt. Engineering Department. Engineering Department. Etisalat covering 98% of population in less than 30 months from commercial launch. Coverage Status

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Engineering Department

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  1. Etisalat Mobile TV in Egypt Etisalat: The Leading Network in Egypt Etisalat: The Leading Network in Egypt Engineering Department Engineering Department

  2. Etisalat covering 98% of population in less than 30 months from commercial launch • Coverage Status • 98% 2G population coverage including 280cities. • 80%3G population coverage including 200 cities. • Widest 3.75G Coverage • Etisalat offered 3.75G SERVICES in ALL AREASenjoying 2G and 3G coverage respectively. • Penetration • Mobile phone connections in Egypt reached 56.49 million by the end of February 2010,. • Mobile penetration rate is 72% from population • The number of mobile customers across the country grew 30% from a year earlier

  3. Etisalat Egypt startedthe first Live mobile TV in Egypt in February 2007. Mobile TV Launched commercially with Etisalat Launch on 1st of May 2007. 3G handsets can easily enjoy MTV service with very high quality. 2G handsets can also enjoy MTV service but with low QOS. The 3G handset penetration in Egypt now is 25% of the overall Handsets Etisalat successfully finalized a complete trial for HSPA+ 42.0 Mbps speeds on April 2010 and launched the 21Mbps Mobile TV & Handset Dependency

  4. Current Architecture Mobile Services Fixed Services Charging Charging Internet & Other networks CS Core PS Core Transport Transport Mobile Access 2G/3G Fixed Access XDSL

  5. Unified Services Core Internet & Other networks Charging Transport Future Architecture Mobile Access 2G/3G Fixed Access XDSL

  6. 3GPP Evolution LTE and HSPA+ are on Parallel Evolution Paths

  7. Mobile TV Structure in Etisalat Egypt Etisalat Network Media Sources RTSP GGSN User select Live Channel from Etisalat Portal

  8. Our 3G services…..

  9. Etisalat Egypt provide the Mobile TV through Etisalat WAP Portal Many Video Services are offered through Etisalat portal such as :- Streaming for Live Channels “Melody Aflam, Oscar Drama, Al Jazeera, Modern Sport, Melody Hits & Cartoon Network” VOD: Video On Demand It is live streaming for some video contents like Films trailers, Video Clips,.. Etc Video and content download With Etisalat portal customer can easily download any content you like “Video, Audio, Pictures, Ring Back tones,… etc”. Zooming on Mobile TV

  10. Is there is potential for growth... • Mobile, together with internet, is the engine of telecom growth • Our penetration is low when compared to other regions • Demographics: youth-based population secures a sustainable market • for mobile services

  11. What is critical Today? ... Content Portfolio –More TV channels –Premium contents including Live Pay TV –Up-to-date contents •Pricing model – Move away from Traditional charging (unit) –Do not bind user to duration costs and bandwidth consumption •User experience –Content categorization –Easy-to-go navigation, optimization and phone configuration

  12. How did we improve service... Bundle offering: one package for all views (Pay 4.99 and watch freely 6 channels) Enable Automatic Device Configuration Alert message via SMS notice user when preferred program is going on air Maximize content access with below the line targeted campaigns

  13. At the end... • Today we are Fast, tomorrow even faster • We believe that Stability is the king • We will continue providing affordable access to information • We will further turn communities into opportunities • We will push on tailoring for everyone without Overlooking anyone • We will break all traditional barriers by Co-creating with our customers & partners • We will keep looking for methods to improve quality of daily life

  14. Thank You

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