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Appeals of persuasion

Appeals of persuasion. Ethos, Pathos, Logos. Ethos – appeal to credibility. Focuses on convincing your audience that you are credible and they should listen to you. Get your reader on your side Can develop ethos using writing style/ grammar/ content.

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Appeals of persuasion

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  1. Appeals of persuasion Ethos, Pathos, Logos

  2. Ethos – appeal to credibility • Focuses on convincing your audience that you are credible and they should listen to you. • Get your reader on your side • Can develop ethos using writing style/ grammar/ content. • “We all want what’s best for America’s children…”

  3. Pathos – Appeal to emotion • Focuses on getting your audience to feel the way you want them to about your claim. • Try to invoke sympathy, anger, humor, fear, or comfort. • “Imagine a lonely child sitting sadly at lunch without a friend in the world.”

  4. Logos – Appeal to logic/reason • Focuses on convincing an audience using logic or reason. • “42.7% (made that up) of America’s children report being bullied, which lowers text scores, and leaves the American education system trailing other countries”.

  5. Persuasion in advertisements • Slogans • Graphics/ Images • Sounds

  6. Slogans

  7. Images

  8. Sounds • https://www.youtube.com/watch?v=Dzj7dS3m-Xs

  9. For each of the following… • What’s the product? • What examples of ethos/ pathos/ logos do you see? • What examples of persuasive strategies do you see? • Who do you think the targeted audience/ consumer is for the product?

  10. Advertisement 1

  11. Advertisement 2 • https://www.youtube.com/watch?v=J5o68kuZWB0

  12. Advertisement 3

  13. Advertisement 4 • https://www.youtube.com/watch?v=fK_zwl-lnmc

  14. Advertisement 5

  15. Advertisement 6 • https://www.youtube.com/watch?v=ixMEEI0Zq9g

  16. Advertisement 7

  17. Advertisement 8 • https://www.youtube.com/watch?v=aeAXi5ShQ90

  18. Advertisement 9

  19. Advertisement 10 • https://www.youtube.com/watch?v=6F3-InOdMP4

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