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BUTTERFLY MARKETING

BUTTERFLY MARKETING

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BUTTERFLY MARKETING

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  1. BUTTERFLY MARKETING By Mike Filsaime

  2. What We Will Learn Today • Butterfly Marketing • List Building • Why Consider Membership Sites(Managed Members Area) • Viral Marketing • Passive Income

  3. What Is The Butterfly Effect "The flapping of a single butterfly's wing today produces a tiny change in the state of the atmosphere. Over a period of time, what the atmosphere actually does diverges from what it would have done. So, in a month's time, a tornado that would have devastated the Indonesian coast doesn't happen...."(Ian Stewart, Does God Play Dice? The Mathematics of Chaos, pg. 141)

  4. What Is Butterfly Marketing • Butterfly Marketing is understanding that there very small changes you can make just 1 time early in your marketing that can have a Dramatic effect on your results, your income, and your business… Good or Bad.

  5. Leverage • Robert Kiyosaki – Rich Dad Poor Dad • Poor Dad – Work Hard – Earn Money in a linear fashion? • Working Hard Doesn’t Work • Who Here Is A Hard Worker?

  6. Leverage (cont’d) • Rich Dad – Wealth and Money are “Created” and NOT made in linear fashion.

  7. How Most People Think Linear The Harder I Work… The More I Earn.

  8. How Wealthy People Think Leverage The Smarter I Work… The More I Earn &The Less Hard I Work. Fractal Growth Income 

  9. Search Engine Ranking Joint Ventures Adwords Adsense income Copy Writing ProgrammingSkills Website Design Good Opt-In List Great Product Great Support What Is The Most Important Item In Your Marketing?

  10. Advantages Of A Good List… • Make Money on Demand • Joint Venture Partners Will Seek YOU Out • Your Members Become Your Affiliates • Your Members Become New Customers Over and Over • You Can Leverage Members toLaunch New Sites

  11. What I Am Able To Do With My List • Some Real World Results…

  12. Joint Venture 915 Sales Made Gross Sales$180,255 Mike Chen #1 Affiliate for Make Your Own Software

  13. 2 Emails 41 Sales Made Gross Sales$40,877 John Reese One Of The Top Affiliates for Traffic Secrets RE Launch

  14. 1 Email 59 Sales Made Gross Sales$15,147 Dustin Struckman #1 Affiliate For Dustin Struckman

  15. 1 Email 76 Sales Made Gross Sales$12,692 Brad Callen One of The Top Affiliates – SEO Elite

  16. 1 Email 206 Sales Made Gross Sales$13,802 Jeremy Gislasom Top Affiliates For Jeremy Gislason - Sure Fire Wealth

  17. Teleseminar 315 Sales Made Gross Sales$9,118 Russell Brunson 351 Sales from 1 teleseminar - Russell Brunson

  18. Teleseminar 18 Sales Made Gross Sales$35,946+ Shawn Casey Power Affilaite ForPrivate Coaching ProgramShawn Casey

  19. 1 Email 35 Sales Made Gross Sales$9,404 Jason Cox #2 Affilaite For Jason Cox JV Broker Program

  20. Average Sales Per 1 Email • $10,000+ • I make 50% on Average

  21. List Size…. • 206,163 Opt-In MembersIn Just 2 Years 3 Months • 133,000+ Unique Active Members(After De-Dup. and Un-Sub)

  22. Alexa Rankings For Some Sites • Dont-Touch-My-Ads.com – 44,907 • JV-Network.com – 17,652 • ListDotCom.com – 17,483 • FiresaleSecrets.com – 15,148 • MikeFilsaime.com – 7,042 • InstantBuzz.com – 1,245

  23. Passive Income From My Sites

  24. Additional Monthly Income (Cont’d)

  25. Additional Income Recap • Jan - $29,681 • Feb - $41,856 • Mar - $49,069 • Apr - $39,120 • May - $62,533 • Total $222,259 • ($46KAvg./Mo.)(Plus…)

  26. 5 Characteristics Of Successful Online Marketers… • Napoleon Hill – Studied 500 of the richest people. • He Discovered 17 Characteristics of Success • What he learned was:- None were bore with the characteristics- Each learned to develop these characteristics • Today I want to talk About 5

  27. 5 Characteristics Of Successful Online Marketers… (Cont’d) • Burning Desire • Specialized Knowledge • Must Be Decisive In Nature • Be Goal Oriented • Mastermind, mentoring.

  28. Recipe For Success • Get Ready –The following is Time Tested and Proven That it Works! • If you follow this… you can have theVery Same results. • Who here thinks you can follow a step-by-step recipe?

  29. The Viral Exponent • x V If X= • .89 = 100, 89, 79, 70 …3,2,2,2,1 • 1.0 = 100, 100, 100, 100 • 1.1 = 100, 110, 121, 133, 146 • Sales Copy, Promotion Tools, Affiliate % , JV’s can all help increase the V^x

  30. x Copulation RateV Time .89 1.0 1.1 1.4

  31. Off PowerPoint Workshop

  32. One Time Offer

  33. Example Site – MyViralAds.com • Admin Ads Total Ads displayed since 5/5/2004 = 16,702,578Ads per hour = 7672.21127 ads per minute2.13 ads per second • Self Advertising 

  34. Butterfly’s (increase V^x) • Tell A Friend – *(Test Subject Line and Copy to increase ‘x’) • Multi Email Letters - Multi Subject lines* • Multi Ezine Letters • Multi SafeList Letters • Articles • Banners • Top Sponsor Ads • Opt In Forms • Free Viral Tools - PDF branders • Promo Links With No Pop Up • Pay Per Click • Email Signatures • Forum Signatures • Splash Pages • FlyInAds Code - Pop unders, Pop ups, Pop exits • Un-blockable Pop up codes

  35. The Butterfly’s • Things To Make Your Sites Viral • Instant Affiliate Link • Focus on WIFM • Dynamic Tools • Multiple Tools • Step-By-Step Process • Audio and Video Instructions • See ListDotCom.com

  36. Flow - Thank You Page

  37. Flow – One Time Offer

  38. Flow – Make Money

  39. Flow – Notice URL

  40. Flow – Provide Tools

  41. Flow - Repeat

  42. Case Study Results • Never Told My List In Formal Email • Told 12 JV Partners • 7569 Members 90 Days • 4% OTO Conv. • 302 Sales x $97 • $29,294 • 40 New Members Per Day

  43. Butterfly MarketingWhat We Learned • Why List Building Is So Important • Membership Sites = Perfect Vehicle • Viral Marketing Essentials • Passive Lifetime Income

  44. ButterflyMarketing.com • Coming Late Summer/ Early Fall