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Newport City Council

Newport City Council. Improving www.newport.gov.uk Matthew Peters E-access Development Officer, Newport City Council. June 2012. June 2012. Very “marketing and comms ” oriented. Analysing our site. Heatmaps & Scrollmaps. Crazy Egg Target chosen pages Where do people click?

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Newport City Council

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  1. Newport City Council Improving www.newport.gov.uk Matthew Peters E-access Development Officer, Newport City Council

  2. June 2012

  3. June 2012 Very “marketing and comms” oriented

  4. Analysing our site

  5. Heatmaps & Scrollmaps • Crazy Egg • Target chosen pages • Where do people click? • How far do they scroll down the page?

  6. Analytics • Site Improve’s Site Analyse package • Visitor info • User journeys • Visitor numbers

  7. Analytics • In 2012… • Only 17% of visits used the homepage as the entry point • Less than 30% of visits included the homepage at all • 25% of visits were made with an iOS or Android device • …and so far in 2013 • 44% of visits made with an iOS or Android device

  8. Customer Insight Data Experian Mosaic data Targeted approach Cross reference property profile to customer records

  9. Legacy Technology Out of date CMS Adobe Coldfusion

  10. Areas to Target

  11. New Design

  12. Reduce Content Before Now

  13. Go Mobile • Do nothing • Native apps • Dedicated mobile site • Responsive web

  14. Going Mobile

  15. Bringing Everything Together • Our “site” is actually many sites • “Main website” – Coldfusion / Stellent • Online forms – JaduxForms • Library services – LION • Local information (maps etc) – AstunIshare • Jobs - ITrent

  16. Checking Your Bin Day • Homepage • Search / A-Z / Menu (Community, Living & Leisure) • Then Waste & Recycling • Then find the text link “Find out your bin day” • Off to AstunIshare (My Newport) • Enter your postcode

  17. …continued • Choose your address from the list • Go to the “My House” page • Scroll through Council tax bands, your councillors, nearest planning apps… • Find your bin day!

  18. Integrating • Look for ways to hook into the data from other applications • REST, SOAP, Stored Procedures

  19. Now… Homepage Waste & Recycling link from Top Tasks Enter your postcode Choose your address Done!

  20. Where We Are Now

  21. So far… 46% Of all transactions now completed via Self Service

  22. Success Story – Parking Fines Reworded the “Payment Information” on the parking fines to promote “Online” Immediate impact, now 63% paid online

  23. What’s Next? • More integrations – report a pothole via a map… • Replacement CMS • Super Connected Cities • Forced channel shift • Tackle digital exclusion

  24. Thank You • Questions? Matthew Peters Email: matthew.peters@newport.gov.uk

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