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Key Issues

Key Issues. What trends are driving the second Internet revolution and amplifying the impact of the consumerization on IT? What are the characteristics of the second Internet revolution?

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Key Issues

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  1. Key Issues • What trends are driving the second Internet revolution and amplifying the impact of the consumerization on IT? • What are the characteristics of the second Internet revolution? • How will firms take advantage of and manage the impact of the consumerization of IT and the second Internet revolution?

  2. So What? Why enterprises should care • Emergence of "the net fabric," where computers and IT work as people do, rather than vice versa • Their users and their customers are people • People increasingly expect what they can do at home to be available at work. New workers increasingly familiar with technology • New business models as companies reach users Why IT should care • New technologies increasingly show up first in consumer markets • Blurring of lines between personal and business use (notebook computers used for work and play, regardless of who paid for it) • Products will be increasingly designed for consumers and IT will have to figure out how to use them

  3. Consumer Markets Are Driving Semiconductor Technology Consumer percent of semiconductor market • Consumers are now primary drivers of semiconductor investment • Previously driven by military and enterprise requirements • Consumer features influence business hardware and applications • Massive shift has happened in semiconductors, poised to affect broader hardware and software 60% 50% 40% 30% 20% 10% 0% 1994 2004 2014

  4. Demographics Is Destiny: Watch Out for … New-Generation Workers Technology taken for granted; broad and deep capabilities assumed Workplace, Practices and Attitudes Blurring of work and leisure; conflict between new and old attitudes This generation … Baby boom echo 80 million strong (U.S.) 8 – 28 years old Grew up with technology Understands the power of technology better than you understand it Have significantly different value systems than preceding generations

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