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Austin, Texas

High Performance Showroom. Solution Seminar. Austin, Texas. High Performance Showroom. Solution Seminar. Austin, Texas. Instructors. Sally Lang (Brand Licensing) Scott Bredenberg (Dealer Development) Carlos Arguello (Ag & Turf Parts Advertising). Creating a High Performance Showroom.

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Austin, Texas

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  1. High Performance Showroom Solution Seminar Austin, Texas

  2. High Performance Showroom Solution Seminar Austin, Texas

  3. Instructors • Sally Lang (Brand Licensing) • Scott Bredenberg (Dealer Development) • Carlos Arguello (Ag & Turf Parts Advertising) 2010 John Deere Aftermarket Expo| December, 2010

  4. Creating a High Performance Showroom • All Customer Segments Ignite Success

  5. Ignite Success December2010

  6. Ignite Success December2010

  7. Ignite Success December2010

  8. Ignite Success December2010

  9. Ignite Success December2010

  10. Ignite Success December2010

  11. Ignite Success December2010

  12. Ignite Success December2010

  13. High Performance Showroom • Combination of facility and merchandising that creates an • engaging retail environment with the right product in well • defined departments designed to enhance the customer • shopping experience. 2010 John Deere Aftermarket Expo| December, 2010

  14. Place 2010 John Deere Aftermarket Expo| December, 2010

  15. 2010 John Deere Aftermarket Expo| December, 2010

  16. 2010 John Deere Aftermarket Expo| December, 2010

  17. Right Facility? 2010 John Deere Aftermarket Expo| December, 2010

  18. JD Place Journey Process • Take John Deere Place home • Start the “Journey” at your dealership • www.JohnDeerePlace.com Ignite Success December2010

  19. Remodel Ignite Success December2010

  20. Remodel Before Ignite Success December2010

  21. Remodel After Ignite Success December2010

  22. Remodel Ignite Success December2010

  23. Remodel Ignite Success December2010

  24. New Build Turf Ignite Success December2010

  25. New Build Ag & Turf Ignite Success December2010

  26. Showroom Layout & Design Process 2010 John Deere Aftermarket Expo| December, 2010

  27. www.JohnDeerePlace.com 2010 John Deere Aftermarket Expo| December, 2010

  28. Place Product 2010 John Deere Aftermarket Expo| December, 2010

  29. Right Product ? 2010 John Deere Aftermarket Expo| December, 2010

  30. Think about your showroom 2010 John Deere Aftermarket Expo| December, 2010

  31. Look around ………… 2010 John Deere Aftermarket Expo| December, 2010

  32. Departments • Parts/Maintenance parts • Apparel • Toys & Gifts • Equipment • Attachments • Home & Workshop • Portable Power Equipment • Service 2010 John Deere Aftermarket Expo| December, 2010

  33. Showroom Management Best in Class Aftermarket Facilities • Metrics • Square ft display space dedicated to Parts • Part sales & profit per square ft. • Square ft display space dedicated to Brand Licensing • Brand Licensing sales & profit per square ft. • Bar coding • Business systems • Order programs • Higher margins • Merchandise/attachments/parts/service vs core equipment 2010 John Deere Aftermarket Expo| December, 2010

  34. FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays   • Parts Pod Counter • Reception Counter Shopping Experience 30% Savings ! 2010 John Deere Aftermarket Expo| December, 2010

  35. FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays • Parts Pod Counter • Reception Counter Versatility! 2010 John Deere Aftermarket Expo| December, 2010

  36. FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays   • Reception Counter • Parts Pod Counter More Versatility! 2010 John Deere Aftermarket Expo| December, 2010

  37. FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays • Parts Pod Counter • Reception Counter 50% Savings ! 2010 John Deere Aftermarket Expo| December, 2010

  38. FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays • Parts Pod Counter • Reception Counter Enhanced Product Presentation 2010 John Deere Aftermarket Expo| December, 2010

  39. FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays • Parts Pod Counter • Reception Counter New Options and Cost Savings 2010 John Deere Aftermarket Expo| December, 2010

  40. FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays • Parts Pod Counter • Reception Counter Sell More Attachments! 2010 John Deere Aftermarket Expo| December, 2010

  41. FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays   • Parts Pod Counter • Reception Counter Value Engineered Option 2010 John Deere Aftermarket Expo| December, 2010

  42. FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays • Parts Pod Counter • Reception Counter 2010 John Deere Aftermarket Expo| December, 2010

  43. Speaking of Customer Service… 2010 John Deere Aftermarket Expo| December, 2010

  44. Digital Media 2010 John Deere Aftermarket Expo| December, 2010

  45. PlaceProduct Promotion 2010 John Deere Aftermarket Expo| December, 2010

  46. TrafficBuilder Campaigns • Quarterly online coupons • Ad Zone/CO-OP 2010 John Deere Aftermarket Expo| December, 2010

  47. Take EXPO Home • What is Take EXPO Home? • How can you take advantage of it? 2010 John Deere Aftermarket Expo| December, 2010

  48. Dealer Kits • Turf POP • Hay parts • Battery • Inspections 2010 John Deere Aftermarket Expo| December, 2010

  49. Parts Catalogs • Current Ag catalogs • - Program revisions • NEW turf catalog • - What is it? • - Who’s the audience • - New coupons 2010 John Deere Aftermarket Expo| December, 2010

  50. Digital Tools • Flat Screen TV Spots 2010 John Deere Aftermarket Expo| December, 2010

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