High Performance Showroom. Solution Seminar. Austin, Texas. High Performance Showroom. Solution Seminar. Austin, Texas. Instructors. Sally Lang (Brand Licensing) Scott Bredenberg (Dealer Development) Carlos Arguello (Ag & Turf Parts Advertising). Creating a High Performance Showroom.
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High Performance Showroom • Combination of facility and merchandising that creates an • engaging retail environment with the right product in well • defined departments designed to enhance the customer • shopping experience. 2010 John Deere Aftermarket Expo| December, 2010
Place 2010 John Deere Aftermarket Expo| December, 2010
Look around ………… 2010 John Deere Aftermarket Expo| December, 2010
Departments • Parts/Maintenance parts • Apparel • Toys & Gifts • Equipment • Attachments • Home & Workshop • Portable Power Equipment • Service 2010 John Deere Aftermarket Expo| December, 2010
Showroom Management Best in Class Aftermarket Facilities • Metrics • Square ft display space dedicated to Parts • Part sales & profit per square ft. • Square ft display space dedicated to Brand Licensing • Brand Licensing sales & profit per square ft. • Bar coding • Business systems • Order programs • Higher margins • Merchandise/attachments/parts/service vs core equipment 2010 John Deere Aftermarket Expo| December, 2010
FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays • Parts Pod Counter • Reception Counter Shopping Experience 30% Savings ! 2010 John Deere Aftermarket Expo| December, 2010
FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays • Parts Pod Counter • Reception Counter Versatility! 2010 John Deere Aftermarket Expo| December, 2010
FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays • Reception Counter • Parts Pod Counter More Versatility! 2010 John Deere Aftermarket Expo| December, 2010
FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays • Parts Pod Counter • Reception Counter 50% Savings ! 2010 John Deere Aftermarket Expo| December, 2010
FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays • Parts Pod Counter • Reception Counter Enhanced Product Presentation 2010 John Deere Aftermarket Expo| December, 2010
FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays • Parts Pod Counter • Reception Counter New Options and Cost Savings 2010 John Deere Aftermarket Expo| December, 2010
FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays • Parts Pod Counter • Reception Counter Sell More Attachments! 2010 John Deere Aftermarket Expo| December, 2010
FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays • Parts Pod Counter • Reception Counter Value Engineered Option 2010 John Deere Aftermarket Expo| December, 2010
FIXTURES • “Common Fixture” Floor gondolas • Tower • 3 Tier Table • New CF Shovels • Hi/low boxes • Wall units • Attachment Displays • Parts Pod Counter • Reception Counter 2010 John Deere Aftermarket Expo| December, 2010
Digital Media 2010 John Deere Aftermarket Expo| December, 2010
PlaceProduct Promotion 2010 John Deere Aftermarket Expo| December, 2010
TrafficBuilder Campaigns • Quarterly online coupons • Ad Zone/CO-OP 2010 John Deere Aftermarket Expo| December, 2010
Take EXPO Home • What is Take EXPO Home? • How can you take advantage of it? 2010 John Deere Aftermarket Expo| December, 2010
Dealer Kits • Turf POP • Hay parts • Battery • Inspections 2010 John Deere Aftermarket Expo| December, 2010
Parts Catalogs • Current Ag catalogs • - Program revisions • NEW turf catalog • - What is it? • - Who’s the audience • - New coupons 2010 John Deere Aftermarket Expo| December, 2010
Digital Tools • Flat Screen TV Spots 2010 John Deere Aftermarket Expo| December, 2010
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