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University of Texas, Austin

University of Texas, Austin. Communications Strategic Plan 2010-2013. USAC Meeting 11 February, 2010. IODP (USSSP/USIO) Communications Team. Sarah Saunders, Director of Science Communications MBA 20+ years in private sector communications & marketing

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University of Texas, Austin

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  1. University of Texas, Austin Communications Strategic Plan 2010-2013 USAC Meeting 11 February, 2010

  2. IODP (USSSP/USIO) Communications Team • Sarah Saunders, Director of Science Communications • MBA • 20+ years in private sector communications & marketing • Dedicated 50% to drilling program communications • Kris Ludwig, Communications Manager • Ph.D. in Marine Geology • Experience in communications, broadcasting & informal education • Dedicated 100% to drilling program communications

  3. The “Old Rules” of Media Relations • “The News” defined by a few • Journalists = professional caste • Driver: high cost of printing, TV broadcast, etc. • Strict boundaries/roles Press Releases Media Relationships Reporters/Editors/Publishers Audience

  4. The “New Rules” of Media Relations • “The News” defined by anyone • Mass amateurization • Driver: cost of publishing = $0 • Porous boundaries/loose roles Publishers Audiences

  5. “…Traditional science journalists who have long sought to bridge the gap between scientists and the public are losing their jobs en masse… Our Challenge… • …If scientists don’t take a central communications role, nobody else with the same expertise and credibility will do it for them.” • – Washington Post, 1/3/10

  6. Jan. 26, 2010 - http://blogs.nationalgeographic.com/ Our Commitment to You We help translate fundamental science into compelling stories Fulthorpe et al., 2009

  7. Our Communications Focus for 2010-2013 • Help shape stories using scientifically-accurate, clear, compelling language • Promote US scientists on IODP expeditions worldwide • Promote JOIDES Resolution and related science/ scientists worldwide • Proactively develop stories across platforms/ disciplines • Help raise IODP’s overall visibility / positive image Our Goal: “Be Like Hubble…”

  8. Audience How We Share Your Science with the Public Communications Tools • Web Stories • FAQs • Social Media • Press Releases • Videos • Conferences • Newsletters • Still Photos/Graphics • Online Media Room • Wikipedia Entries • Printed Collateral • Blogs, Twitter, etc. • Scientists (IODP+) • Press • General Public • Funding Agencies • Legislators • IODP Community Expedition Fact Sheet IODP Scientists

  9. Expedition Fact Sheet Pre-Cruise Meeting Science Party Communications Webinar Communications Tools Port Call Activities as Needed Port Call Activities as Needed Expedition Science Press Release 12 month Post-Cruise Science Party Meeting The Expedition Storytelling Continuum Communications Plan Expedition

  10. How You Can Help… • Help us brainstorm… • Topic #1: Science Themes • Topic #2: IODP Newsletter (USSSP/USIO) • Topic #3: Keyword List for Search Engine Optimization (SEO)

  11. Topic #1: Science Themes • Identify 5 “big picture” science themes across… • Drillship platforms • Time • Programs (DSDP, ODP, IODP) • Recommend storytelling resources for each theme… • People • Institutions • Source material • Potential programmatic “tie-ins” (e.g., continental drilling programs, ANDRILL, etc.) • Example Theme: Sea Level Change • Across Canterbury Basin, New Jersey Shallow Shelf,… • Other relevant Legs in DSDP, ODP, IODP • Continental drilling in New Jersey

  12. Topic #2: IODP Newsletter (USSSP/USIO) • Recommendations re editorial content? Contributors? • Printed copy and/or online (email/Web) version? • What audience(s) would you like to see us target? • Suggestions to help us build our subscriber database?

  13. Topic #3: SEO Keyword List • What keywords (words, phrases) should we strive to associate with the drilling program? • Possible examples: • climate change • ocean drilling • deep biosphere • sea level • seismic profiles • climate records • funding opportunities • icehouse/greenhouse earth • large igneous province • marine geology

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