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Media Arts Resumes

Media Arts Resumes. HOW TO LOOK LIKE A PRO . What is a resume?. n Your resume is an advertisement of you. n It is not a job history or personal story. n It’s you in your best light. n It is one of the most important documents you will ever write. n It must be error-free.

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Media Arts Resumes

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  1. Media Arts Resumes HOW TO LOOK LIKE A PRO

  2. What is a resume? • nYour resume is an advertisement of you. • nIt is not a job history or personal story. • nIt’s you in your best light. • nIt is one of the most important documentsyou will ever write. • nIt must be error-free. • nIt must be truthful. • nIf you are a media arts professional, it should reflect professional design principles.

  3. What is the goal of a resume?

  4. “A Pile” | “B Pile” | Circular File “A” pile “B” Pile

  5. How much time will an employer spend?

  6. Insights • “I believe there are three things you don’t want to do on your own. Don’t do your own taxes, don’t write your own will, and don’t do your own resume.” --Will Evans (TheLadders’ head of user experience, who conducted the research showing employers spend only 6 seconds viewing a resume). • “You may want to write the first draft, but consider taking it to a professional for the final touches.” (BusinessTime.com) • You will be your own professional for this class, but in the future, if you consider hiring a professional, make sure the professional is reputable and specializes in media arts resumes (not a random online resume service).

  7. The Blind Date

  8. 70% of Americans “hate” Their jobs • 2013 Gallup Poll.

  9. Typical Resume Layout • Does not adhere to • professional design principles

  10. Typical Resume Layout • Does not adhere to • professional design principles

  11. PROFESSIONALLAYOUT

  12. PROFESSIONALLAYOUT

  13. PROFESSIONALLAYOUT

  14. PROFESSIONALLAYOUT

  15. PROFESSIONALLAYOUT

  16. PROFESSIONALLAYOUT

  17. Functional vs. Chronological • Chronological • nMay state an objective • nFocuses on “Employment” history • nDetails job responsibilities • nHighlights job accomplishments • nAppropriate for established careers • Functional • nStates an objective • nFocuses on qualifications. • nDetails “Experience” • nIncludes internships • nLists “Employment” last • nAppropriate for college students and transitional careers

  18. INTRO TO ASSIGNMENT (and analysis of student resume)

  19. MAIN IDEAS Resume Do’s and Don’ts

  20. Resume: One Page Long • nContact Info • nObjective • nQualifications • nEducation • nRelated Experience • nOther Employment • nNOTE: You may have other sections such as:Leadership, Related Course Work, Accomplishments, etc.

  21. Logo • nLogos include first and last name in the font(s) you choose. • nLogos can be type only OR type plus other graphic element. • nA logo should be simple and clean, utilize the colors of your branding, and follow the SLAMR formula. • nIf you use your initials prominently, make sure the “puzzle pieces” fit together (so they are not randomly joined). Different letter forms create different positive and negative space designs in combination (not all work together). nAvoid type that is too feminine, colorful, cute, or dated. nAvoid fonts such as comic sans, papyrus, brush script, etc. Be careful about using any script font (feminine).

  22. Designing your logo • nIf you use your initials, see how the letter forms can come together as a piece of abstract art (the “puzzle pieces”) rather than randomly placing them together. • nBrainstorm many sketches. Try your name in all upper case, all lower case, upper and lower. Try extending ascenders or descenders. Notice possible interplays. • n Use the proper program (design in vector).

  23. Layout • nResume is one of the most difficult layout problems (lots of text). • nOne,- two,- or three-column layouts (or any professional alternatives). • nOne page long (unless you’ve had 10 years’ experience or more). • nPoint size: 9-11 points (average). Typical amateur error: Type too big. • nUtilize typography principles: Type hierarchy and good leading, kerning, tracking. • nSimple bullets (not too much space between bullet and text). • nStrong left alignment (not centered). • nProximity: group similar items together (e.g., contact info) Use consistent spacing between resume sections (e.g., double). • nWhite space (instead of cluttered or crowded space) • nStrategic line breaks (no widows or orphans)

  24. LOGO ANDContact InfoPLACEMENTOPTIONS

  25. RELATED EMPLOYMENTABC Advertising & Marketing | Tampa, FL | 8.13 – 5.13Advertising Intern.nCreated graphics for consideration in advertising campaigns for clients; nBlogged and tweeted for social media campaigns; nAssisted with production of television commercials.

  26. CONTACT INFO • nPhone number, email address, street address, and web site URL. • nDon’t use the words “phone, email, address, web,” etc. • nPhone number: Avoid hyphens and parentheses. Use dots, bullets, or slash. • nEmail address: Have a short, professional one (not partywithme@aol.com). • nStreet address: Do not abbreviate Drive, Street, Circle, or other short terms. • nUse the appropriate postal abbreviation for your state (FL, not Fla.) • nYour web site URL: Make sure it’s short and easy to remember. Choices: 1) Buy your own domain name (JaneDoe.com) at a registrar like GoDaddy2) Go to tinyurl.com and create a short URL if yours is too long.

  27. OBJECTIVE • EXAMPLES:This is your ad headline. Tell the employers what you can do for them.nPosition in public relationsnPosition in public relations utilizing skills in media writing, social media, web communications, and graphics production. • AVOID:Avoid: Fulfilling position where I can grow and learn. . . . (They’re not working for you.) Avoid: Position in a public relations firm. (You won’t work for an in-house department?)Avoid: Position with a growing company . . . (What if the company is stable and not growing?)Avoid: Position in a challenging position . . . (What if it’s a cushy job? You won’t take it?)

  28. QUALIFICATIONSNext, you will need to show the employer how you are qualified for the objective you have stated. That will be a list of qualifications and should appear near the top. For example:nExperience in graphic design, media writing, A.P. style, social media.nStrong skills in web design, page layout, image-editing, vector illustration, corporate I.D.nSoftware Skills: Adobe Photoshop, Illustrator, InDesign; Apple Final Cut Pro; MS Office.nPersonal: Organized, self-disciplined, enthusiastic, collaborative, deadline-oriented. • Order of QualificationsNotice the order of the skills listed in the example above:1) Hard Skills: Always lead with the most important hard skills needed for the job you want.2) Software Skills: Let them know the skills you have that support those skills.DO NOT list MS Office first—it’s lame. List it last, if at all.3) Soft Skills or “Personal” qualities: These give insight into your character as an employee.

  29. DEGREE • nSpell out the name of the school. • nInclude city and state. • nIdentify expected date of graduation. • nIdentify a minor if you have one. • nMake sure you state your correct degree. • nDO NOT SAY: Degree in Communication (What degree??) • nExamples:B.A. Advertising and Public RelationsB.A. CommunicationBFA Graphic DesignB.S. Marketing EDUCATION The University of Tampa B.A. in Communication Minor in Business Administration Honors Program; 3.6 GPA.

  30. RELATED EXPERIENCE • nJobs • nInternships • nFreelance Work • nCommunity Projects • nLeadership Positions • nEtc. ABC Advertising & Marketing | Tampa, FL | Fall ‘13Advertising Intern.Created graphics for consideration in advertising campaigns for clients; blogged and tweeted for social media campaigns; assisted with production of television commercials.

  31. Employment • Can be one-liners: • Server, Burger Hut, Tampa, FL (9.13- pres)

  32. Last notes • nNo use of first person (“I”) • nDescribe experience with sentence fragments starting with past-tense action verbs • nDates can be abbreviated (3.10 – 8.13) • nNo “Hobbies” section (especially if they’re dangerous) • nNothing that indicates religious or political affiliations unless you’ve held leadership positions.

  33. Amateur mistakes • nWild graphicsnFeminine graphicsnCute graphicsnAmateur bordersnCenter AlignmentnHuge name / logonSelf-centered objective nLack of visible skills or hard skillsnMS Office skills listed firstnUnprofessional/overused bullets (tiny dots, stars)nSingle bullet itemnUse of first person (“I”)n“Stair-stepping" alignmentnRelated content is divided (contact info)nNo bold headings (type runs together)nPoor line breaks: widows, orphansnLong thin lines of text

  34. Business Cards • (Non-Designer’s Design Book) • nDO use Rule of Thirds. • nDON’T split a design down the middle. • nDO try vertical and horizontal layouts. • nDON’T pack too much info on the card. • nDO left or right align. DON’T center your text. • nDO use 7-9 point type for contact info, because the space is so small. • nDON’T worry if the small type is hard to read. DO make a graphic impression. The business card exists to make a visual impression; otherwise, you could just text your info to someone. • nDO have one focal point. DON’T commit the “Valentine’s Day Massacre.”

  35. QUESTIONS?

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