Membership Enhancement Program Overview

1. July 22, 2009 Membership EnhancementProgram Overview

2. Contents IIA Mission, Vision How it Works Opportunities for Credit Unions Results Why Sign Up? Current Offers Ford GM Chrysler Sprint Best Practices

3. IIA Mission To develop and promote exclusive credit union member discounts on products and services offered by American owned corporations to provide a stimulus for stronger financial results for the U.S. economy, increase credit union membership and member satisfaction. Develop an extensive program with domestic automakers that generates incremental vehicle purchases and credit union loans. Identify and expand member rewards by partnering with larger Fortune 1000 companies.

4. IIA Vision Invest in America is our brand for credit union membership enhancements in order to drive growth and retention

5. How It Works CUcorp contracts with a company to offer exclusive discount programs for credit union members. Current programs include GM, Chrysler, Ford and Sprint. CUcorp markets the programs to credit unions directly and through individual state leagues and league service corporations. Credit unions that want to participate must complete the enrollment form located on www.lovemycreditunion.org under sign-up under the partner center tab. CUcorp provides free turn-key marketing materials to supporting credit unions to use in marketing the discounts to their members. Members utilize the discounts saving money and increasing the value placed on credit union membership.

6. Opportunities for Credit Unions Extremely positive press coverage that differentiates credit unions from other financial institutions by helping support U.S. jobs and our economy. The member discounts provide real value to members versus gimmicks offered by other organizations. Member enhancements provide credit unions a catalyst for membership and auto loan growth. Opportunities to educate members on credit union loans and benefits over “0%” financing associated with vehicle loans. Opportunity to partner with local dealers to obtain increased market share.

7. IIA Results Automotive Sprint

8. Why Should a Credit Union Sign-Up? Get the latest program updates sent directly to the credit union point person. Access to special offers and discounts that can be extended to your members on top of base program benefits. Create account ID and Password to gain access to the Partner Center on lovemycreditunion.org which provides: Access to free marketing materials. Access to credit union reports and sales data.

9. Marketing Made Easy Supporting credit unions have access to a complete line of marketing materials. Five complete campaigns with partner approved materials including: Suggested Web Site Home Page Layout Posters (22” X 28” & 8.5” X 11”) Statement Inserts Web Banners Newsletter Articles E-Blast Message On-Hold Message Additional informational includes downloadable webinars for implementation details, marketing guidelines, PR tips and FAQ’s. All materials are available to supporting credit unions on the Marketing Materials page in the www.lovemycreditunion.org Partner Center.

10. New Member Enhancement Marketing Campaign In July a third Invest in America campaign was introduced allowing credit unions to promote the entire membership enhancement program Materials are available on LoveMyCreditUnion.org under Marketing Resources in the Partner Center

11. Getting Started Is Easy Recommend steps for getting started: Chose one of the available marketing campaigns. Incorporate the “Suggested Web Site Home Page Layout” on your Web site with the appropriate web banner that links to www.lovemycreditunion.org, where your members can learn about the program details. (see following examples) Place posters and statement inserts in your branches. Send your members e-blast messages. Use the prepared newsletter article in your next mailing. Record an on-hold message with the provided copy. Include a statement stuffer with your next quarterly statements. Consider issuing a press release.

12. Additional Advertising Support Online Media Ad Plan – CUcorp will continue online advertising and social media efforts which will include key word search optimization, advertising on key sites and social media through Twitter, Facebook, Blogger, You Tube, etc. to drive traffic to LoveMyCreditUnion.org. Marketing Kits – CUcorp is developing completely free (creative development and production) kits to supporting credit unions with simple marketing requirements. Statement stuffers Two 8 ½ x 11 posters for teller line Direct mail to targeted list (excludes postage)

13. Chrysler Current Offer July 23 - August 31 Chrysler will run one single and strong campaign in conjunction with the “Cash for Clunkers” government backed campaign “Up to $4,500 cash rebate” to any consumer purchasing a Chrysler, Jeep or Dodge vehicle  If a consumer qualifies for the government program they will get double the money, or up to $9,000!

14. GM Current Offer Supplier Pricing Plus offered July 1 through July 31. For a limited time credit union members will receive Supplier Pricing Plus an additional $250 Leasing program introduced July 1 in Florida, Northeast and Michigan markets and will run through year end. Pilot will start with select 2009 models from the four core brands and expand as 2010 models are launched

15. Ford Lease Pilot August 1- October 31, 2009 Florida and the Northeast market areas. Pilot will include select Ford and Mercury vehicles.

16. Leasing Program Overview Ford/GM and Lease Partner will fund a residual escrow account equal to 10% of ALG (Automotive Lease Guide) residual value to cover end of lease losses. Lease Partner will obtain residual value insurance to cover losses exceeding 10% of the ALG residual value. Lease Partner guarantees credit union full ALG amount at lease end. Lease Partner will handle all unique lease processes for the credit union (tax, systems, vehicle disposition, etc.) Ford/GM will market lease payments to general public to increase dealership traffic. Dealers will direct lease financing to participating credit unions.

17. Sprint Current Offer Member Discounts 10% off most regularly priced service plans Waived activation fee on new accounts Waived upgrade fees Business Discounts 15% discount on most corporate recurring charges Waived activation (new accounts) and upgrade fees Equipment discounts 20% off accessories

18. Best Practices Showcase 1st Pacific Credit Union, California (http://www.1stpacific.org) 1st Pacific Credit Union is promoting the Sprint program with a banner prominently positioned on their homepage.

19. Best Practices Showcase Catholic Parishes Federal Credit Union, Michigan (http://www.catholicparishesfcu.org) Catholic Parishes FCU promoted the Invest in America discount to its membership in their newsletter and offered an additional 0.25% rate reduction on loans for domestic automobiles.

20. Best Practices Showcase Cleveland Police Credit Union, Ohio (http://www.clevepolicecu.com) Cleveland Police Credit Union is offering members a $100 gas card when a member finances a new Chrysler or GM vehicle through the credit union.

21. Contacts CUcorp Kim Irwin – 800-262-6285 ext.250, kim.irwin@cucorp.com Curt Belaney – 800-262-6285 ext.543, curt.belaney@cucorp.com Leslie Norush – 800-262-6285 ext.542, leslie.norush@cucorp.com Colleen Meek - 800-262-6285 ext.530, colleen.meek@cucorp.com Lisa Robinson – 800-262-6285 ext. 539, lisa.robinson@cucorp.com Alan Babcock – 800-262-6285 ext. 252, alan.babcock@cucorp.com

22. July 2009 Membership EnhancementProgram Update