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E-Commerce Across Australia

E-Commerce Across Australia. Assessing the digital divide in Australia Presentation to the OECD WPIE/TISP Digital Divide Forum 7 December 2000 Phil Malone, A/g General Manager E-Commerce National Office for the Information Economy (phil.malone@noie.gov.au). Today’s Outline.

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E-Commerce Across Australia

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  1. E-Commerce Across Australia Assessing the digital divide in Australia Presentation to the OECD WPIE/TISP Digital Divide Forum 7 December 2000 Phil Malone, A/g General Manager E-Commerce National Office for the Information Economy (phil.malone@noie.gov.au)

  2. Today’s Outline • E-commerce state of play • Business & industry - access / barriers • Households - access / barriers • Future impacts on regional Australia • Australian Government priorities • responses to digital divide (business, community) • Next steps

  3. E-commerce state of play (www.noie.gov.au/stateofplay) • 41% of population access Internet (Sep00) • small business online 60% (Feb00) - up from 48% (Feb99) • 84% email, 11% active utilisation • penetration of secure e-commerce - 119 secure servers per million people • relatively low cost of Internet access - ranked 5th in the world

  4. Small - 60% Metropolitan - 64% Non-metro - 55% A.C.T. - 72% Sth Aust. - 55% Bus. services - 81% Construction - 50% Medium - 17% Metropolitan - 14% Non-metro - 6% A.C.T. - 17% Sth. Aust. - 12% Bus. Services - 15% Construction - 6% Small/Medium Business & industry Utilisation Access (Source: NOIE / Yellow Pages Business Index, July 2000)

  5. Barriers for business • Lack of dedicated resources / top management support • Initial set-up costs • Lack of market awareness - security • Infrastructure / e-fulfilment • Small e-commerce market (Source: National Electronic Authentication Council, Feb00)

  6. Adults online - 66% Aged 18-24 - 73% Aged 55+ - 18% Metropolitan - 52% Non-metro - 39% Pay bills/banking - 8% Buy goods/services - 6% Shopping online - 8% Shopping online - 1% Shopping online - 7% Shopping online - 4% Households / Individuals Utilisation Access (Source: Aust. Bureau of Statistics, August 2000)

  7. Future impacts on regional Australia • Insight into e-commerce impact across location & industry • All states are better off • GDP increase of 2.9% • > half regions gain output and employment • 40% gain output or employment • Only 3 Divisions see lower output and employment (NOIE, E-Commerce Across Australia www.noie.gov.au/eaa)

  8. Forecast isolated impact of e-commerce on Output Source: NOIE, E-Commerce Across Australia

  9. Forecast isolated impact of e-commerce on Employment Source: NOIE, E-Commerce Across Australia

  10. Use of “E-Commerce Across Australia” • Care interpreting predictions years ahead • E-commerce in its infancy • Data is limited • Insights into how e-commerce permeates the economy • Develop policy responses

  11. Examples of Insights from “E-Commerce Across Australia” • Leading/lagging in e-commerce adoption is not a prime determinant of ability to benefit • Nor is being metropolitan or non-metropolitan • Industry structure is what matters • E-commerce means industry re-structuring • need to facilitate transition

  12. Today’s Outline • E-commerce state of play • Business & industry - access / barriers • Households - access / barriers • Future impacts on regional Australia • Australian Government priorities • responses to digital divide - business, community • Next steps

  13. Government responses (business/community) • Information Technology Online (ITOL) • Networking the Nation (NTN) • IT&T Skills Exchange • Building on IT Strengths (BITS) • Test-IT • Universal Service Obligation (USO) • Rural Transaction Centres • Legislation conducive to e-commerce growth Source: www.noie.gov.au, www.dcita.gov.au

  14. Government responses (community access) • Problems addressed • location / access: 47%, training: 27%, numerous: 10%, affordability: 5%, awareness: 4%, other: 7% • Target groups • regional / remote: 54%, youth: 11%, indigenous: 8%, women: 6%, older people: 4%, other (incl. disadvantaged): 17% (Source: www.noie.gov.au)

  15. Government responses (community access) • Interventions used • Access centres: 58% • Hardware / systems development: 10% • Skills development: 7% • Awareness / promotion: 7% • Community development: 6% • Other: 12% (Source: www.noie.gov.au)

  16. Next steps • Building the business case - firm-level case studies (cost benefit analysis) • Benchmarking data on digital divide (www.noie.gov.au/stateofplay) • Government policy response - Innovation Action Plan before Cabinet, skills shortage • Regional response - industry restructuring

  17. Thank you Contact Details Phil Malone A/g General Manager, E-Commerce National Office for the Information Economy Email: phil.malone@noie.gov.au

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