Learning Objectives • To learn how to start an online business. • To get to know e-commerce management. • To learn to avoid the problems when shopping online.
1 Part I Active Listening 2 Part II Fun Break 3 Part III Additional Listening 4 Part IV Viewing & Speaking Contents
Dialogue 1 Active Listening Tips on Choosing and Finding the Right Products to Sell Online( I ) Words and Expressions
Tapescript Active Listening Exercise 1 Directions: Listen to a dialogue and fill in the table with the information you hear. _______________ non-perishable shipping cost _______________ light _________________ ________________ broken items _______________ sturdy ___________ _______________ packing the fragile objects
Active Listening Exercise 2 Directions:Listen to the dialogue again and answer the following questions. 1. What kinds of products can Michelle choose to sell online according to Mr. Smith? (1) First, . (2) And, . 2. What is a niche product? It is a product . 3. Why should a niche product be chosen? Because this kind of product category doesn’t have and it’s the one you can stand out in. _____________________________________ it should be a product of high demand __________________________ it needs to be easy to ship ____________________________________ made and marketed for specialized uses ______________________ ______________ a huge amount of competition
Dialogue 2 Active Listening Tips on Choosing and Finding the Right Products to Sell Online (Ⅱ) Words and Expressions
Tapescript Active Listening Exercise 1 Directions: Listen to a dialogue and fill in the table with what you hear. _________________ a search engine _______________ Drop Shipper ___________ online _______________ Wholesaler _______________ Importer _______________ Exporter ___________ offline ________________ local crafters ________________ local businesses ________________ tradeshows
Active Listening Exercise 2 Directions: Listen to the dialogue again and fill in the blanks to complete the answers to the following questions. 1. According to Mr. Smith, where can we find the products? _______________________________________________________________ We can search for the products on the Internet, and away from the mouse. 2. If we wonder why a great product isn’t online, what should we do? _______________________________________________________________ _______________________________________________________________ We should be the first to put those products online, and offer to sell the products online in exchange for a percentage of the profits made. 3. Where is an especially good place to find products? _______________________________________________________________ At tradeshows.
Active Listening Exercise 2 Directions: Listen to the dialogue again and fill in the blanks to complete the answers to the following questions. 4. What kind of products can we find there? _______________________________________________________________ _______________________________________________________________ We can search through the products that interest us, the products we feel comfortable recommending and the products we feel will make the sale. 5. Whom can we meet there? _______________________________________________________________ We’ll be able to meet the vendors and get price sheets to figure out our costs.
Passage Active Listening How to Prevent Credit Card Fraud Words and Expressions
Tapescript Active Listening Exercise 1 Directions: Listen to a passage and choose the best answer to each question. What is the serious problem about the Internet according to the passage? A. A lot of stolen credit cards were sold on the Internet. B. Fraud on the Internet has increased. C. Many websites are destroyed. D. Many illegal websites are on the Internet. How can the thieves get the information of the credit card? A. The customers post the information on the Internet for them. B. The customers sell the information to them. C. They steal the information from websites. D. They steal the information from credit card firms. 1 √ 2 √
Active Listening Exercise 1 How many pieces of advice does the passage give us to keep from being cheated? A. Three. B. Four. C. Five D. Six. What can be inferred from the passage? A. Mastercard is a kind of credit card which the thieves cannot steal. B. Mastercard is a kind of credit card only used on the Internet. C. The Mastercard firm will lower the credit cards’ credit limit. D. The Mastercard firm will offer a safer credit card. What does the passage suggest if you are in doubt when you are shopping online? A. Don’t use your credit card to buy things. B. Order this computer at once. C. E-mail the information of your credit card to the site. D. Make the purchase over the telephone. 3 √ 4 √ 5 √
Active Listening Exercise 2 Directions: Listen to the passage again and fill in the blanks. 1. The Internet has led to a huge increase in . 2. Websites offering cheap goods and services should be regarded . 3. Computer hackers have broken down , raising questions about the safety of cardholder information. 4. Credit card firms are now fighting against . 5. Shop only at ; send your credit card information only if the website offers an . 6. If the security is , a letter will appear in the bottom right-hand corner of your screen. The website address may also start https://—the extra “s” stands for . If in doubt, give your credit card information . ___________________ credit card fraud ____________ with care _________________ security systems ______________ online fraud ______________ secure sites ___________________________ advanced security system ________ in place ________ security ___________________ over the telephone
Tapescript Fun Break Directions: Listen to the joke An Equal-opportunity Employer and decide whether the statements are true (T) or false (F). 1. The dog saw an ad when watching TV. 2. The applicant should be able to use a computer and speak more than one language. 3. The dog was unable to type 70 words a minute though he made no mistakes. 4. The office manager didn’t hire the dog because he didn’t have the skills required. 5. The dog finally proved that he could speak more than one language. ( ) F ( ) T ( ) F ( ) F ( ) T
Additional Listening Product Images Are an Important Factor in Making the Sale Words and Expressions
Tapescript Additional Listening Exercise 1 Directions: Listen to a passage and decide whether the statements are true (T) or false (F). 1. “What you see is what you get” is always the case whenever and wherever you purchase items. 2. When shopping online, sometimes you will be misled by a false product picture. 3. According to the speaker, “A picture is worth a thousand online sales” is true when selling online. 4. When purchasing via the Internet, you cannot only see the picture of the product but also the physical object. 5. When selling online, you can only take product pictures yourself. 6. It helps to make your product more attractive to show several photos of each product if applicable and in different colors or designs. ( ) F ( ) T ( ) T ( ) F ( ) T ( ) T
Additional Listening Exercise 2 Directions:Listen to the passage again and fill in the blanks. 1. Falsely representing an item sold online will only , often leading to a disgruntled return and the elimination of for that matter. 2. When purchasing online, the only way possible to see the product they are about to purchase is . 3. You can use to make the pictures look more attractive. 4. Any type of representation of the item will help increase customer confidence in following through with a purchase. 5. So get out the camera and . Show your customers what you have to and chances are they’ll show you in return! ___________________ mislead customers __________________ a return customer _______________________________ the picture provided on the site ___________________ an editing program _______________ valid physical ________________ start snapping __________ offer _____________ the money
Viewing & Speaking Activity 1 Directions: Discuss the following questions in groups and report your answers to the class. 1. Have you ever bought products online? Describe your experiences. 2. What are the advantages and disadvantages of online shopping?
Viewing & Speaking Activity 2 Words and Expressions
Videoscript Viewing & Speaking Activity 2 Directions: Watch a video, discuss the questions and talk about how to start business online. 1. What’s the reason for some Internet businesses to crash? 2. What does it require to run a successful Internet business before getting started? 3. How should you get started once you get an idea?