3. Internal Factor Internal factor is all factors in the company itself that have

1. 3. Internal Factor Internal factor is all factors in the company itself that have relationship with industrial environment of the company, so it is easier for the company to find out its strengths In the internal factors, there are some approaches: order to functional approach, chain value approach, competitive superiority approach and so on. Internal factors approach, PIMS approach, of the company can be applied as the company's Market Structure a. Monopoly Market It is rarely found in developed countries, which have applied economy and owned tight regulations. However, in developing countries this of market is found because there are some economic interventions from the government. In the monopoly market, there is only one company without competitor. This market has elasticity level which is close to zero or zero. For this reason, the monopolist has strength in the market, as long as no limitation demands and regulations that will handle it. In this market the monopolist can monopolize the market and price because there are no other competitors and license fiom the government. b. Dominant Oligopoly It appears when one of the companies that exist in the market owns a bigger market, whereas at the same time there are no competitors that have