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Manipulation, discrimination and aggression promoted in Mass Media: Advertisements

Manipulation, discrimination and aggression promoted in Mass Media: Advertisements. Meeting in Romania 105 Secondary School “ Atanas Dalchev ”, Sofia, Bulgaria. Advertisements: Origin and functions.

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Manipulation, discrimination and aggression promoted in Mass Media: Advertisements

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  1. Manipulation, discrimination and aggression promoted in Mass Media: Advertisements Meeting in Romania 105 Secondary School “AtanasDalchev”, Sofia, Bulgaria

  2. Advertisements: Origin and functions • The term “advertisement” has Latin roots and originally meant “turning back in order to see something ”. • Every advertisement had been ordered and financed by a particular company or person for a particular purpose. • The aim of every commercial is to convince a specific target group of people that a certain product, brand, business corporation or political party is better than all of its market competition.

  3. Where and how are advertisements distributed? Advertising is one of the fastest growing businesses in the world!

  4. The hidden manipulation in advertisements

  5. The “25th frame” effect

  6. Banned Bulgarian commercial promoting aggression and discrimination:

  7. Manipulation and misleading information; False role-models Beauty is symmetry! Plastic surgery and surgery for obesity

  8. Manipulation and misleading information; False role-models I am too beautiful to work! Thank You, Dr. Enchev! I can control my life! Thank You, Dr. Enchev!

  9. Manipulation and misleading information; False role-models Everyone are interested in me! Thank You, Dr. Enchev! I am in love… with myself! Thank You, Dr. Enchev!

  10. Manipulation and misleading information; False role-models I’m too beautiful, CENSURE. Thank You, Dr. Enchev! I am in love… CENSURE. Thank You, Dr. Enchev!

  11. Unsuitable & disrespectful advertisements

  12. Unsuitable & disrespectful advertisements

  13. Subliminal massages and unfair competition

  14. Advertising is the art of convincing people to spend money they don't have for something they don't need. Will Rogers Made by Natalie B. Zhivkova Gabriela Stoilkova Rebecca Zurletti VenelinaIlieva Margarita Petkova

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