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Media Manipulation

Media Manipulation. Product Placement and Brand Loyalty. Dystopic. Perhaps you feel that it is unrealistic to believe that governments and companies could possibly become so in control of people . . .

beck-howe
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Media Manipulation

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  1. Media Manipulation Product Placement and Brand Loyalty

  2. Dystopic • Perhaps you feel that it is unrealistic to believe that governments and companies could possibly become so in control of people . . . • Perhaps you feel like everything that appears on the TV, radio, and internet must be true . . . • Perhaps you feel like the information you are presented with every day is on the “up and up” . . . • If that is case, you may feel that dystopic literature is a stretch and unbelievable. • However, although the premises of individual books *can* be out there, there are components of the books that hint at things occurring today . . . .

  3. Manipulation in Advertising • As a person who will one day make money and buy things, you are a future consumer. It’s important that you know how much the media around you manipulates you. • Food Advertising • Food Ads vs. Reality • Toy Ads

  4. Product Placement • Product Placement in Film • Rachel Ray Product Placement • 30 Rock Snapple Spoof • Digital Product Placement • A guy whose job is to track this stuff • The current trend in advertising is product placement. • This is on the rise due to Tivo, Netflix and video streaming, and other technological advances.

  5. Future Consumers • As future consumers, you also need to know about the information that is being gathered about you. • Everything you do, from shopping at Giant to searching the web, is being recorded. • Loyalty cards – Article • Target’s “Pregnancy Prediction Score” - Article

  6. What does this mean for us? • As we finish reading and studying dystopic literature, we are going to look at what is occurring in our real world. • We will be looking at how media influences us. • We are also going to examine how other countries have different types of control. • By the time we’re through, you should have a better understanding of media and its use, as well as how other people live around the world.

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